FPSA web presence development consultant

• Project ID:

  1418600

• Project Type:

  Fixed

• Budget:

  £3000-£5000 GBP
  (Approx. $36585-$60976 HKD)

Project Description:

Brief & Job specification – FPSA web presence development consultant

1. Aims & Objectives:
Evaluate (3) and revise current web presence to better meeting the aims of FPSA viz;
• Develop a range of tools, products and links to targeted groups of staff in CAMHs Services (aim for Tier 4 but not exclude Tier 3, others will be considered individually).
• FPSA Website – raise awareness via virtual marketing (search engine finds et al), hits (and analysis & recommendations to improve both), interactivity and engagement with FPSA ‘users’.
• Build quality dataset of relevant training with feeds for ongoing updates and feed into updates to web site information and feeds (e.g. RSS).
• Develop a virtual learning set – online learning communities like Brainshark and Netvibes.
• Build quality dataset of other relevant info within scope of FPSA organisational aims.
• Improve applications for funding across the spectrum of FPSA aims and activity (linked to Key Performance indicator (1).
• Develop, implement, demonstrate improved interactivity between target audience and FPSA through contributions of needs and acting on user needs.

2. Tasks:
Source relevant information (to a specification agreed between FPSA and developer) to;
• Update website in real time with developments agreed above with FPSA web master and FPSA Admin support.
• Improve accessibility of material through web site.
• Improve visibility of material through web site.
• Improve visibility of web site through search engines and other links/marketing.
• Evolve means of evaluating the impact and effectiveness of these changes (to become a Key performance Indicator (2).
• Marketing the website.
• Improve the links and connectivity (guided by committee).
• Establish permissions and use of copyright and non-copyright materials to form part of a ‘rich’ repository of information, tools etc in addition to FPSA owned material (Journal, Briefing papers, other intellectual content funded by FPSA).
• Consider and evaluate development of dynamic content e.g. Rolling news – updates and what we want on there, feeds et al.
• Research and propose further potential innovative website developments.
3. Timeframe:
• Performance measures (tbc):
• Increase of traffic (2).
• Increase in requests/applications (1).
• Changes to web presence (2).
• Improvement in web presence content (2).
• Availability of enhancements to web presence (2).
4. Fees:
• 25 hours per month, £200 (circa). Negotiable. 6 months.
5. Evaluate criteria to include (but not exclusive to)(3);
• How is the website accessed.
• What do people find useful on a website? Downloads, chat etc.

Skills required:

Google Analytics, Internet Marketing, Link Building, SEO