Design a Logo

Stapleton & Brinks - Logo Conceptualization

My Focus was on the Company name and using the text in a professional manner. I wanted to give a sophisticated look & feel to the logo, therefore also providing an option with another color, excluding green (which I feel works better). I didn't want to go with the old classic house and key elements, as that has been used too many times. I loved the look and feel on the realtor.com logo, which is very new and fresh. So my aim was to do just that. I excluded the Terms luxury • residential • investment as I feel that can be incorporated on the website & print collateral. By excluding the additional text, the logo becomes less text heavy, as the logo is currently text driven. Please let me know your thoughts or changes.