Design a Logo
- 状态: Closed
- 奖金: $167
- 参赛作品已收到: 1
- 获胜者: Vanai
竞赛简介
Background
Local Australian Mum who identified a gap in the local market to create personalised/monogrammed celebration gifts for the home – Jardinière was born.
Using fine porcelain clay these bespoke ceramics are handcrafted locally in Australia while many others on the market are only available via the USA or UK, with longer lead times.
Jardinière, aims to bring this artesian craft back into the modern world.
Logo objective
The objective of this brief is to create two logo lock ups (one complete and one compact/simple) that express the brand essence and can be used to brand communications and each individual piece.
• Complete logo lock up to be used in communication (website, collateral etc.) which illustrates the brand essence.
• More compact/simple version of the logo lock up required for branding ceramics, with clear easy to identify shapes or letters that can be created as a stamp to deboss ceramic.
• Mandatories: Base/background of logo to be white with colour logo elements, must be clear when applied as a 40mm diameter lock up as well as work in a large application up to 100mm diameter.
Brand essence
• Bespoke
• Heirloom
• One of a kind
• Handcrafted charm
• Special pieces
• Artesian craft
Meaning of the brand name
Jardinière
French word from the feminie form of gardener
Flower box, receptacle usually a ceramic pot or urn into which plants may be placed
Target Audience
Jardinière’s core target audience is women 30 – 60 years of age who are after a bespoke handcrafted celebration gift. These women love handmade gifts but may not have the time or resources to create something of their own. Being busy mums to be, mums or grandmothers these women relish in the convenience of being able to give a personalised touch to their gift by purchasing a Jardinière piece.
Adding a personalised touch to the key milestone moments in an individual’s life. With a unique gifts to celebrate every moment from birth, christenings, birthdays, engagement, marriage to celebrations of life in passing.
The secondary target audience is men aged a little younger 25 – 40 years of age who are looking for a unique way to add that special touch to their marriage proposal or wedding day without having to do all the running around themselves.
Unique Selling Proposition (USP)
• Australian made and owned
• Air dried product facilities quicker production time
• Short lead time for personalise pieces due to local (Australian) production
• Opportunity for full custom design pieces (monogramming, colour, shape, style, size)
• Premium gift packing to complete the purchase
Timing
Initial design required by: Sunday 29 January
Final round design required by: Sunday 5 February
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雇主反馈
“Vanai read and understood the brief and created a very special logo for my small business. After making a poll for friends and family to help me with the logo entries, I asked Vanai to make a few changes to her logo design which she accepted gracefully and communicated with me throughout the entire process. Vanai was a pleasure to deal with and I would most certainly use her again. Appreciate your help Vanai, you are a wonderful artist. ”
Jardiniere2017, Australia.
公共说明面板
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Ayakart
- 7 年 之前
#80 :)
- 7 年 之前
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sapan1020hossain
- 7 年 之前
sir please check my besign#64#65#66#67#68#
- 7 年 之前
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etequetaqui
- 7 年 之前
Hello.
Can you please give a hint about the style of the pieces? is it classy? modern? simple? complex? ornamented? are they dolls? sculptures...? It could be helpful to know a bit about the aesthetics of the pieces to make sure the brand goes along with it.- 7 年 之前
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竞赛主办者 - 7 年 之前
They will be small ceramic ring dishes, ceramic wall hangings to go in a baby or toddlers room, ceramic birth and marriage plates etc. Please let me know if you need any further information.
- 7 年 之前
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Ayakart
- 7 年 之前
#38
- 7 年 之前
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desinghub
- 7 年 之前
please check my entry and provided feedback
- 7 年 之前
