KenLuttrell
United States
Sports Medicine Brand Campaign
- 状态: Closed
- 奖金: $200
- 参赛作品已收到: 8
- 获胜者: KenLuttrell
Winner
竞赛简介
Project Request
- Looking for marketing campaign ideas that can be executed on social, digital media, in-store and at trade shows. Looking for an overarching campaign idea with two specific thoughts on how it could come to life in one or more of the marketing channels listed above.
- The campaign needs to be able to live in multiple retail environments (mass merchants, sporting goods, online) - should resonate with the sportier athlete shopping at a sporting goods store, but not alienate the older mass merchant shopper looking for support with minor aches and pains.
- Goal for the campaign is to (1) Drive brand awareness (2) Increase sales and (3) Drive social engagement.
- Submissions CAN be written descriptions, mood boards, sample print ads, etc.
About Us - using "SM Brand" in place of real brand name:
- For over 50 years, "SM Brand" has stayed close to the changing needs of athletes, be they weekend warriors or international superstars, through its extensive line of sports medicine products (braces, supports, tape).
- "SM Brand" supports athletes of all kinds, from high school all-star to the seasoned athlete hindered by arthritis.
- The mission is: Help athletes stay in the game and perform at their peak.
- We sell products at mass merchandisers and sporting goods retailers as well as online.
Target Audience
- Our target audience is the weekend warrior who enjoys being active when he/she can find time on the weekends by going to a gym, playing a pickup game of basketball or going for a run outside.
- Athletes are focused on injury prevention and treatment
- 50/50 male/female
- College educated
- 34-50 years old
- Enjoys an active lifestyle
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Winner
雇主反馈
“Has a great understanding of what is needed in a marketing campaign.”
srgleason15, United States.
此竞赛的顶尖作品
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fabulista Canada -
ARTandFASHION Russian Federation -
nickgarcia20 India -
johnmgerman United States -
themckennafactor Australia -
IPIhID Latvia -
foysalzuben Bangladesh
公共说明面板
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SmartestLancer
- 6 年 之前
Please #extend the Contest. #extended
- 6 年 之前
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alexvilleradic
- 6 年 之前
Hello CH, I am kindly asking you not to close the contest before it’s expiration. I am preparing my submission, but since having some interruptions and being pressed for time I will submit it by the end of the contest. I have already notified you through Freelancers notification option, but just to be on the safe side.
Thank you very much.- 6 年 之前
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trackback191
- 6 年 之前
working. PLease wait for my entry
- 6 年 之前
