Academic Writing

Research for a company case study : Example: Analysis of the effectiveness of employee training on maximising sales opportunities: Any case study of ABC Company, UK Part A: 500 words count Introduction: Rationality: What is the research issue? Why is it an issue? Why is it an issue now? What could this research shed light on? Structure of coursework B Part B: 2500 word count 1. Introduction You have to introduce the topic and clarify the significance of what you are trying to present. In addition, in this section you have to present the: - Research aims - Research objectives - Research questions Please, provide references. Give academic information. 2. Literature review This section will demonstrate your knowledge of the literature and make a critical link with the research question to be investigated. Students are expected to critically review at least 6 sources to underpin the study. The literature should mostly rely on published academic journal articles in the research area. This critical activity should produce a conceptual framework. 3. Research Design and Methodology This section should provide a detailed rationale of how you intend to achieve your research objectives. You are expected to address the following areas: - Type of investigation: Explain clearly whether your research can be classified as an exploratory, descriptive or hypothesis testing study. Refer to the lecture notes and textbook for details on each type. - Data collection method: Explain how you are going to collect the data (e.g. postal questionnaire, telephone interview, focus group, etc) and why this fits the purpose of your research. - Sampling method: Explain whether you plan to use a probability or non-probability sampling design and the specific sampling technique. The study participants should be able to offer the right type of information to enable you address the research problem. - Accessibility issues: what accessibility issues are you likely to encounter when you collect the data? How are you going to manage the accessibility issues? - Ethical issues: You must discuss any ethical issues that are relevant to your research topic, participants, and method. Discuss how you are going to deal with the ethical issues. - Data analysis plan: how you intend to analyse the data you will collect? This section must be consistent with the previous section on data collection method and must be mindful of the nature of the data collected, whether this is quantitative or qualitative. - Research limitations: Define the limitations of the study that you believe you may encounter and could be affect the quality, scope, or value of the research. 4. Strength of anticipated findings and how they relate to aims and objectives of study: An indication of what is it that you are expecting to achieve after you have completed your research, in relation to your given research aim and research objectives 5. Appropriateness of proposed dissertation structure: You also need to provide justifications as to the structure of your dissertation and justify why the structure is appropriate the way that you have devised it. 6. Timetable and References You may use a Gantt chart or any other method to show how you will use your available time to complete your proposed research. This will provide an indication of the viability of the proposal. You will need to justify your plan. Please note: we do not need the spinning tools work. We do not require any definitions for the matter. It should purely talk about the reserach related issues. Half pay will be released after work. Half will be released after the final changes. Thanks for looking