case study on traders joe supermarket

your case should include the following: - Identifying and defining the problem. - At least two (2) possible scenarios that fix the problem. Here you should go into as much details as possible. Develop the scenarios to their last consequences, discuss pros and cons, address financial implications (costs and source of funds). - Provide a recommended course of action, with a detailed explanation as to why that solution works best and how you will address any potential contingencies. please develop these two scenarios: Me and Michelle worked on trader joes case study and here what we have done Trader joe’s has remained the top grocery store choice among American in the United [login to view URL], Trader Joe’s founder, wanted to follow a set target market “Trader Joe’s is for overeducated and underpaid people; classical musicians; museum curators; journalists” – Coulombe. Pros for trader Joes: • Cheap Chic” • Environmentally friendly • High level of service and satisfaction rate • Everyday low pricing • Friendly, upbeat work environment that reflects onto customers Cons for trader Joes • Private sellers led the media to question how unique products truly are • Constantly creating new products, which turns to favorite products being discontinued (about 10-15 monthly) • Crammed parking lots and small stores • Not for families • Little to no media presence Scenario #1 • Trader Joe’s has done an excellent job of remaining true to their brand. They cater specifically to their target market and haven’t altered to fit the needs of families. They won’t add technology to stores in order to keep a personal vibe and talk to customers, which is unique today and doesn’t have to change. • However… • Social media isn’t going away, and if Trader Joe’s doesn’t make a strong PR plan, their consumers will be the only voice they have, positive or negative Solution: • Engage with customers on social media • Create company social media accounts to avoid allowing customers to take charge of the brand and brand message • WHY: • With recent mentions of employees becoming more competitive, they can turn against the company and make their frustrations known to the public • Doesn’t allow media to question the company and make up their own answers How? • PR team will create social media pages and promote them for fans to “like” or follow on current fan pages • Interactivity and engagement will be developed among customers by: • Cooking contests with incentives • Selfie with a Trader Joe’s customer/worker • Scavenger hunts each weekend with live tweets • Lobster • Toys Scenario #2 Creating more parking lots and spaces for frustrated drivers trying to get in and out of the store without having to deal with crammed parking lot Solution: 1- Providing more shuttles and buses that go to the near residences around the location of the grocery. Pro: -organized parking lots -another source of money -a place to advertise about the shop. -new jobs opportunities. -help the environment to be cleaner Cons: -limited time -not applicable to customers with a lot of groceries. 2- Pricing the parking lots by location How? How -the near parking spots will cost more than the far ones. -Installing a machine to print parking tickets apply the required on the above scenarios attached is a sample please follow the sample in writing the case study about trader joes