Academic Essay 3000 words

Business Plan (100%) Background / Introduction People/Marketing/Resourcing etc Strategy Financial Detail Evidence Cohesiveness Style / Presentation COURSE CONTENT:  The purpose of business planning  Essential content and structure of a business plan  Approaches to planning - defining key objectives, inputs and constraints  Informing the planning process - researching the business  Competitor analysis  Marketing  Developing a master budget and financial forecasts  Sensitivity analysis  An integrated approach - developing a coherent plan from its component parts  Presenting the business plan to key stakeholders  Monitoring activity - planned versus actual achievement - planning as an iterative process ESSENTIAL AREAS TO BE COVERED: Describe the different forms of business ownership suitable for the proposed new venture and recommend the most appropriate Types of business ownership: • sole trader • partnership • private limited company • public limited company • franchise • co-operative Recommend the most appropriate type of ownership Elements of a business plan Marketing: • a SWOT analysis of any relevant competition and a SWOT analysis of the potential new business • the marketing mix for the product  Research and present the information required to construct an outline business plan  Finance: • feasibility study • cashflow projections • potential profit and loss • start up capital • potential sources of finance • balance sheet Human resources: • the labour market and factors likely to affect the need for staff and ability to recruit appropriate staff • tasks to be undertaken by the owner and any employees Materials and equipment: • potential suppliers • potential costs of required items • justification of what is required and why, including potential constraints More information ,PLEASE PMB WORDS: 3000 WORDS+3 YEARS finance Budget tables DEADLINE: MAXIUM 15TH APRIL