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Overview: Report should be for the company – ALTON TOWERS UK - 2,000 words

Use relevant strategic management tools and techniques to evaluate the current strategy of the organisation based on what you know of their strengths, weaknesses, opportunities and threats.

Firstly you need to provide some ‘performance’ data on how the strategy is working, trends in sales, profits, market share etc.. How the organisation competes using Porter’s generic strategy model and/or the Bowman strategy clock (e.g. Differentiation/ Cost/ Focus). Evaluate how the strategic direction of the organisation (Ansoff) relates to growth and innovation. Either critique the current international strategy of your organisation or justify how a strategy might be developed or why internationalisation might not be appropriate.

Analyse why the organisation’s strategy might be Suitable, Acceptable and Feasible given what you know about the SWOT of the organisation. Given the nature of this analysis there must be a contemporary and inventive flavour to much of the relevant data. Briefly identify and justify a potential improvement in strategic direction for the organisation.

An effective structure might present key trend data on how the organisation has been performing as the starting point for evaluating the strategy. Re-evaluating how the organisation tries to compete, its competitive advantage. The directions the organisations strategy is taking it in and how this matches what you discovered in terms of its SWOT and what this means in terms of its growth, innovation and a critique of the organisation’s international stance. An evaluation of the strategy through SAF or another suitable model and a suggestion of how the strategy could be developed or augmented.

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