A present for my wife

A website is already established utilizing wordpress. It needs some professional help. This is a present for my wife as she is trying to establish a small business. • She likes the banner but it is a little much in my opinion. Is there a best practice that you incorporated that she should follow? • There is too much verbiage. Do you have recommendations? • The goal is to create an online store connected to Paypal. We were thinking of using mail chimp. Is there another way to go about it? • She would like to be emailed whenever there is an order. • We would like a place to automatically store emails. • Need a new signup page to collect email addresses in a database. • She would like a blog. • Perhaps a slider can be incorporated on the main change with pictures rotating every 5 seconds. we will need some professional images on the website, we will need teh website to be visually appealing to the eye and marketable to the public.