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LO1: Be able to use a variety of sources for the collection of data, both primary and secondary LO2: Understand a range of techniques to analyse data effectively for business purposes LO3: Be able to produce information in appropriate formats for decision-making in an organizational context LO4: Be able to use software-generated information to make decisions in an organization CASE STUDY ‘Books Central’ operate in the very competitive publishing industry, where they have carved out a niche market supplying cheap, out of print and end-of-run copies of books. They focus on the discount book sector, much beloved by those avid readers on a tight budget. They themselves do not publish any books or operate any high-street outlets, but rather act as a central „clearing house‟ within the publishing industry whereby publishers wishing to dispose of large quantities of redundant book stocks sell such stock to the company at extremely low prices (which is still better than pulping them and throwing them away) and the company then re-sells the books at a large profit to high-street book shops - mainly small independent retailors but a couple of chain book discounters also. The current market is limited to the United Kingdom and the discount sector – which has served the company well - but now, with the arrival of a new Chief Executive, the company is seeking to branch out into other, higher-end markets where profit margins are much larger, possibly with an international horizon. The company has undertaken some initial analysis of this potential new market but has not yet finished its preliminary reports for the Board. You, as a leading management consultant, have recently been engaged as the project leader and it is your responsibility to compile these reports into a single decision-useful document which will comprise: 1. A brief analysis of the core retail customer in the established markets. 2. A plan to undertake significant market research in the new target market. 3. A preliminary investment appraisal and project plan for entering the new market. Additional Information for Step 1: The data presented below in Task One was captured by a third-party market research company using follow-up telephone calls to retail customers in only ONE region of the UK. The response rate was only modest and with only a single region being used, the sample size is thus small. Additional Information for Step 2: The company are particularly interested in the new customer‟s socio-economic profile, likely sales opportunities, credit ratings and what types of books they may be interested in. Additional Information for Step 3: The Finance Department has undertaken some research into the estimated costs associated with entering this new market and the associated likely increases in sales revenue. See the table below: Period (Year) 0 1 2 3 4 5 Cash Outflow (£,000) 1,200 300 300 300 300 300 Cash Inflow (£,000) 0 400 400 500 900 900 The company has, in recent years, adopted a payback period of four years as a hurdle rate for any new project. However, given the importance to the company (and in particular the strong enthusiasm of the Finance Director), the Board is now interested at looking at discounted cash flow and the net present value as alternative metrics to this investment appraisal and decision process. The company has a weighted cost of capital of 12% The company has also undertaken a review of the projected activities and times to completion in setting up the new operations, as shown in the table below: Key Process Dependent Tasks Time to Completion A Reviewing the market None 90 days B Planning and building new warehousing capacity None 270 days C Sourcing new book suppliers A 30 days D Identifying likely new retail outlets A, C 60 days E Updating supply-chain logistic processes A, B, C, D 60 days F Formalizing contracts with new retail partners A, B, C, D, E 90 days G Acquiring additional new book stock A, B, C, D, E, F 60 days H Rolling out book deliveries to new retail outlets A, B, C, D, E, F, G 30 days End of Case Study Assignment Tasks Task 1 As alluded to above, some initial data gathering has been carried out on existing retail customers and this is shown in the table below. The columns are:  Customer ID – Each client has a unique identifier (some clients have one store, others a chain)  SEB – The „Socio-Economic Banding‟ of store location: up-market (U), mid-market (M) or poor (P)  Spend – The annual value of orders taken by that customer (£)  Most Popular – The best-selling category of books in that store (crime, biography, education etc.)  History – How long that customer has been taking books from the company (in years)  Credit Worth – An internal judgment on a client‟s payment reliability (1 = Disallowed, 10 = Excellent)* Customer ID SEB Spend (£) Most Popular History Credit Worth 1 U 75,000 Biography 3 1 2 M 125,000 Education 7 7 3 M 100,000 Travel 6 7 4 P 350,000 Crime 11 10 5 U 65,000 History 4 4 6 U 80,000 History 4 3 7 P 400,000 Crime 12 10 8 M 135,000 Travel 7 6 9 M 150,000 Education 8 4 10 M 145,000 Education 10 5 11 M 180,000 History 7 4 12 P 300,000 Cookery 9 9 13 P 220,000 Education 12 10 14 U 55,000 Biography 5 5 15 U 90,000 History 2 1 16 U 40,000 History 4 6 17 P 250,000 Cookery 13 10 18 M 130,000 Travel 6 7 19 M 170,000 Education 8 7 20 M 120,000 Cookery 7 8 * Clients with a ‘Disallowed’ credit rating can obviously still buy books – but only in cash (in full) Page 5 of 12 You are now required to: (a) Produce a spreadsheet of descriptive statistics (LO 3.1 & 4.1) to show the following:  The mean values for Spend and History (LO 2.1 & 2.3)  The standard deviation for Spend and History (LO 2.1 & 2.3)  Histograms of the distribution of Spend and History (LO 3.1)  The median & Interquartile Range of Credit Worth (LO 2.3 & 2.4)  The correlation coefficient between Spend & Credit Worth (LO 2.4) (b) Produce a presentation to the Board (LO 3.3) entitled „Taking Reading Up-Market‟ which will contain (fully labelled) graphical representations and trend lines, along with your interpretation of the descriptive statistics you have just calculated – presented as a series of bullet points. As part of your presentation, be sure to comment on issues such as sample size, reliability and any potential bias in the sample. (LO 2.1, 2.2, 2.4, 3.1, 3.3) Task 2 You are required to… Write a short formal business report (maximum 1000 words) (LO 3.4) to cover the following items:  A formal plan to conduct a more robust sample of potential new customers in the new target market (LO 1.1)  A detailed explanation of any possible secondary sources of data which would be useful to the company (LO 1.1)  A justification of the Survey Methodology and Sampling Frame, including strategies for reducing any potential bias (LO 1.2)  As an appendix, attach a draft questionnaire for Board approval (LO 1.3) Task 3 You are required to… Write a second short formal business report (maximum 1000 words) (LO 3.4) on the proposed capital project outlined in the case study. Be sure to cover the following items:  An analysis of payback and discounted payback (LO 4.3)  An analysis of the net present value and an explanation of its superiority over payback analysis (LO 4.3)  A decision based on the financial criteria (LO 2.2, 4.3 & 4.1) Page 6 of 12  A network diagram including a critical pathway for the set-up processes of year zero, and if the project can be delivered on time (LO 4.2)
项目 ID: 8129463

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Greetings! As one of the highest-ranked academic writers on www.Freelancer.com, I thank you for the opportunity to work on this project. I hold Bachelor of Business Administration and Master of Business Administration degrees and will provide you with original, compelling content for your assignment. I have completed more than 900 writing projects in the past 10 years, and I have vast experience with MLA, APA, IEEE, Harvard, and CMS styles of formatting. If you have not completed your research, I can also aid you in fleshing out and properly citing your references. My work is original, well-researched and never outsourced. When is this project due? I would very much like to work with you on this project and request that you contact me through www.Freelancer.com to discuss specifics. Thank you in advance. Gregory Bair
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I have the background and experience to do the indepth market research and write your business plan with complete analysis and financial projection. I have more than 4 years experience in business development. I have founded and managed 3 businesses. I have written several business plans for my own business and for clients.. I am interested in learning more about your business concept and suggest you to contact me on freelancer.com
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Hi I would like to work for you. I am a qualified professional with 25+ years of experience in Business, Strategy and Finance in US / EU MNCs. Presently I am into my own consulting business. With this background, I will be able to deliver better service for you. My skype ID: sanjib360. Look forward to hear from you. Best Regards / Sanjib
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Hello! Being an experienced business planner, I know, its a lengthy, technical and thought provoking process, which needs professional working hand. I know how to research, how to frame, how to apply the knowledge. I also understand the financial section has its unique importance in framing a professional business plan. I place extra care in analysing and understanding the company business and environment before predicting any figures. I can also provide all the references of researched data. Please feel free to discuss with me the ingredients and recipe of the business plan. I am available here. Thanks!
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Hi, I have done my MBA in Marketing and have worked for 6 years in McKinsy as a Business Strategy Consultant. I have written 200+ Business Plans for high profile start ups, new products and large companies. I usually speak to number of industry experts before putting data and facts. This help me design a business plan which is realistic, accurate and insightful. Give me the work and I will give you three guarantees: 1. I will Strictly adhere to the timeline otherwise don't pay me. 2. 100% original work. and 3. I will start immediately so you don't need to wait even for minute. Since I have to build reputation on Freelancer, we are providing services at very reasonable rates. Let me know when to start. Thank you.
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I’m providing Business planning services at economic package and finest quality. I’ve have successfully developed several plans and financial model for startup companies. My rating and completion rate is best among all top contenders and all of my clients are highly satisfied with my services. I’m currently doing my specialization in Entrepreneurship. I’ve also got certifications in venture capital funding, startup building, financial accounting, operations management and marketing. I'll complete LO1-LO4 in this package All rates are flexible and can be reduced as per your demand Please leave a message to discuss this project as per your demand. Looking forward to work with you on this project. Thank you Best Regards
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Plagiarism Report, Perfect work and references will be shared. I am having a Masters of Science in Management Sciences and Bachelors of Science in Business Administration having gold medals in both. I have completed my A & O Levels from Cambridge. I have been working as an academic writer for the last 3 years having great experience of working on various projects, academic writing tasks, essays, dissertations, proposals and reports. I have great research, communication and problem-solving skills that distinguish me from others. I am responsible, committed and dedicated to meeting the deadline by submitting high-quality work. I can follow Harvard, MLA & APA referencing styles according to your requirements. I also check the plagiarism of my work on Turnitin and write check before submission that i can share with you for the originality of my work. Hopefully I get this opportunity to work with you as I am sure it will be a good working experience.
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Hi there, I’d like to be considered for your writing position. I’m a technical writer with a strong background developing online content, including blog posts, social media posts, articles, press releases and other branded copy. I have been working in IT Sector since 9 years. I can turn a phrase in a way that represents your brand and appeals to your target audience. Whether you need a formal, serious tone or a more playful one, I can make the transition with ease. I am accustomed to working with all sorts of products and services, and in a variety of industries. I have a deep passion for research and guarantee that all of my writing is 100% original. I can do all the works involved as I've experience in animation videos and you-tube stuffs. I highly value professionalism and hold myself strictly accountable to represent my client’s brand. I aim to form a long-term working relationship. Thank you
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I am a qualified business consultant, having successful experience of creating more than 14 business plans in last 12 months. All resulted in success and raise of my client's equities. They won the trust of their prospective investors and stakeholders through me, because I never fail striving for the highest quality. I will provide an easy questionnaire to be filled by you and then the plan will move to the writing phase, then I will draft projected financials, last step is usually giving graphical representation through using excel 3D graph tools, then I will submit the first draft. Guess what! I will then offer you unlimited revisions until you replied with a smile. Please feel free to discuss the project with me anytime. Thanks!
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Dear Valued Employer, I can add value to your project, by suggesting new ideas. I am fast and reliable. For further understanding why I am the right candidate for your project, kindly check my profile, reviews, rating and portfolio. With over 8 years of cross-functional experience, and helping clients world wide, I provide genuine and innovative solutions as per your circumstances and requirements. I hold MBA-Finance, M.A-Economics and Chartered Accountancy. If you feel to discuss more before you award me the project, you can send me the message. Kind regards, Naveen
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I am an accurate and reliable business/Accounting/finance Analyst. I am a proficient business expert with over eight years writing experience. I pride myself for possessing excellent Data Analysis, Quantitative Analyses, and Statistical Analyses skills using both Excel and SPSS.
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FINANCE> Be assured of the following whenever working with me. • STRICT adherence to client INSTRUCTIONS • TIMELY delivery of projects. • PLAGIARISM FREE paper with an accompanying report. • ADHERENCE TO YOUR REQUESTED REFERENCING STYLE: APA, MLA, CHICAGO, HAVARD, IEEE or any other. • FREE ADVISE on any bothersome topic or any related issue.
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Greetings, I am certified and professional academic writer. Since last two years, I am engaged with this industry and have written various types of writing pieces including term paper, essay, assignment and coursework. Being a professional writer, I know the essence of good academic writing is deep research, and for this I am using various databases (EBSCOhost, Oxford, JSTOR, ProQuest etc.) to make it sure that all work is original and up to the requirements of client. I bade on this project, because it is my area of specialization. Please contact for further discussion, I am waiting for your response.
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