Brief Marketing Plan for Contractors

Please create a brief marketing plan for sales of Geomembranes, Geotextiles and Enclosure Products to Contractors. The contractors we normally sell to are: Industrial Commercial Construction Mining Transportation Oil & Gas Please keep in mind we have existing database of contractors in all of the above mentioned sectors. The Marketing Plan needs to include the following: **1) ** **Situational Assessment** Approximately 2 - 3 paragraphs outlining the current situation of the contractor market **2) ** **Promotional Strategy** A strategy for promoting Geomembranes and Geotextiles to Canadian and US contractors utilizing databases with an approximate budget of $30,000. Please include a rough 1 year implementation schedule. **3) ** **Competitor Analysis** List top 3 Layfield competitor's and their core competency, location / reach and dominance for each of the five regions of Alberta, British Columbia, Ontario, California and Washington State. The marketing plan needs to be delivered in a Microsoft word file.