Let’s assume that you have an outstanding CV and that you make it to the top of the stack of CVs of people to be called for an interview. You, and maybe nine or ten other equally qualified people for the position, that is.
Because companies have so many candidates to choose from, they are interviewing more people so that they can select the “best.”
When you are lucky enough to be invited to an interview, it is essential that you have gone through the personal branding process and are ready to sell yourself, to let the interviewers know what makes you unique, what added value you can bring to the position- in other words, why you are the best person for the job.
By doing some basic personal branding preparation, you can determine your uniqueness and where you should focus your attention.
1. The first step in this personal branding process is to identify your five strengths.
These strengths are the areas where you do very well.
This may take some thought on your part. What are your strengths? Think about previous performance appraisals – what was said or written about you? What would your co-workers or ex-bosses say about you?
List the skills and experiences you have that would be required in the type of job you are seeking. For instance, a technical job would focus on programs, languages, and platforms, so e.g. if you have 5 years of Java or C++ experience, then write it down. If you have 10 years of project management experience, managing projects with budgets of up t