I need to write about 15 pages (word doc) of content on the subject of Pay Per Click advertising, this is to include Google Adwords, Facebook Ads and Linkedin Ads;
How it works i.e. you select the keywords you want people to find you for
How you can refine who sees your ads based on the keyword match type used & geographical location
The 'Display Network' and how you can show graphical banners on other websites to a 'cold' audience
'Remarketing' and how you can show graphical ads to a 'warm' audience, i.e. people who have previously been to your website.
Using Facebooks massive database to target the your ideal audience who are not yet searching for what you provide
How you can target by age, gender, interests etc
Remarketing through the Facebook newsfeed
How to use Custom Audiences
How you can target by job title, sector etc
How you can produce small 'right hand side' ads but also more engaging 'content ads' where you first provide valuable content.
In between the above guidelines, I'm happy for you to give stats on audience sizes on each platform etc to make it informative and good value content.
The content would need to be unique and free for me to use on any material I choose.
Would this be a job you are confident in fulfilling professionally?