Hi-
I will be happy to work with you and will manage your PPC Campaign.
I am a Google Certified Individual and Microsoft Adcenter Accredited Professional having hands on experience of more than 5 years in SET UP and Management of PPC Campaigns in Google Ad words, MSN Ad center, Facebook, LinkedIn, Traffic Vance and Various PPV & PPC Platforms.
Set up and Optimization of Campaign:
1. Setup of Ad Words/MSN Account.
2. Competitor Research: Competitor Research will be done to benchmark their strategies and we will target the most profitable keywords being used by the competitors.
3. Keyword Research - I will continuously research relevant key phrases for the client ad words campaigns. There is no limit on the keyword research.
4. Set up of Structured Ad groups- Keywords will be divided into appropriate themes and put into different ad groups.
5. Optimize Ad Copies- Custom Ad Copies will be created for each ad group (2 per ad group). Split testing of ad copies will be set up. Continuous introduction of improved ad copies based on the best performing ad copy will be done.
6. Landing Pages- Traffic from the Google Ad Words campaigns will be targeted to appropriate landing pages and not just the home page.
7. I will provide you the landing page suggestions from PPC Perspective. As Landing page plays a crucial role in Performance PPC Campaigns this needs to be taken care of right from the outset.
8. Separate campaign will be set up for Different networks.
9. The Ad Words account will be linked to the Google Analytics account.
10. Advanced Goals and Filters will be set up so that the traffic from all the sources will be collected meaningfully and that will help in optimizing the PPC Campaigns in future.
11. A/B split testing will be done in the campaign to maximize ROI.
12. Proper Balance of different match type of keywords will be kept to maximize exposure.
13. Ad Extension Implementation: Ad Extension implementation will be done to ensure greater visibility of ads, so to bring in High Quality Traffic.
14. Remarketing: Remarketing is here and it's proven to be successful for many of my clients. Remarketing campaign will be set up and I will work closely with you on this.
FOCUS OF PPC CAMPAIGN:
Continuous improvement in Quality metrics associated with PPC traffic such as
- Bounce Rate,
- Page Views per visit,
- Cost per Conversion,
- Cost per Click.
- Maximize Return on Investment (ROI) of Google Adwords
Optimize sales funnels - Increase revenue with the same amount of traffic
Increase Click Through Rates (CTR) - Get more visitors to our site than competitors to ensure better Quality Score.
MANAGEMENT of PPC Campaigns:
I will put into use the Best PPC Practices in Management of the PPC Campaigns to maximize ROI.
a.) There will be daily monitoring of Bids at keywords, ad groups and campaign level. There will be no exceeding of monthly budget.
b.) Constant Optimization of Adwords Account will be done using data from Adwords and Analytics.
c.) I will use the online tools for Campaign Optimization.
For any query please let me know. Looking for working with you.
Take Care
Hardeep
