Develop a Corporate Identity
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HIGH IMPACT MOTIVATIONAL corporate video.
We are not looking for the usual, we are unusual and need a crazy video that stands out.
We have a great young, dynamic, intelligent business that focuses on delivering survey solutions to our customers to help them achieve great strategic goals. i.e. becoming the most well know insurance company, the bank with the best customer service, the biggest fast food joint, the greatest mobile phone company etc.
All clients try to achieve these great results through offering better customer experience. We help them develop a plan to achieve the better customer experience and also implement the best survey technology (our survey platform "Eyerys") to do this.
We call these great results "Hollywood endings."
The reason we selected the wording "Hollywood endings" is that a Hollywood movie ending always ends in happiness i.e. the boy gets the girl, the hero saves the world, the small sports team wins the tournament etc. (everybodies Hollywood ending is different), all movies that are a success always have a sequel i.e. if a movie is a great success the same company will come up with their next version of their Hollywood ending therefore, just because one of our clients achieved great things it does not mean they will stop pushing to achieve the next big thing. But their next big thing is their next "Hollywood ending" and we will help get them there too.
We want to use this video to launch the new culture charter at the business. Therefore, it will be used to communicate with staff, however, we also want to use it to potentially start intro presentations to new clients etc.
We want a movie trailer feel:
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The project should have the feel of a Hollywood movie trailer with music and potentially an American voice over.
I need the final project delivered by 1 November for inclusion in the management strategy meeting on 5 Nov 2016.
The following is our companies specific "why" i.e. why we exist:
Everything we do is about helping our clients confidently navigate their Hollywood ending.
Our values are as follows:
Core values and beliefs
Make it easy
Easy for customers to engage, use the system, learn. Easy for staff to work, support etc. Software must be easy to use, gather insights etc.
Treat each other like family
We are fair, but trust each other enough to get honest feedback and understand where it came from, we are collaborative and present as a united front to the outside world at all times.
We thrive on initiative
We have independent, intelligent people – who come up with innovative solutions to problems. Each person owns their work and takes responsibility for the results and impact on the rest of the team.
We seek the best ideas from our people
We listen to the individual, we actively debate good ideas until the best solution is found. We welcome the outspoken and the unconventional
We bring life to the party
We celebrate success. We encourage fun and individualism. Be yourself, put your mark on it. Don’t take yourself too seriously, always have fun while being the best.
We have a burning desire to win
Winning is in our blood. We strive to be the best, the best company to work for, the company that delivers the best service and offering to our target clients, the industry leaders and the go-to-guys.
- The New York Times
- Wall Street Journal
- Times Online