Communication, Advertising and Media Assignment

Before you read this, this assignment needs academic references harvard style. 1800 words max (excluding references, in-line citations, and executive summary) I need a report for the senior management team for my organisation John McEwan ([login to view URL]), to help them better understand marketing communications. Produce a report that: 1. Identifies the key elements within the marketing communications process (470 words). - You MUST create a table for this section - You will need to describe each stage of the marketing communications process in terms of a theoretical model. - Recommended to model to choose is SOSTAC or APIC - RELATE each stage to John McEwan - Ensure to give a sense of what the communication objectives are, what audiences you tend to target, and what communication mix you tend to use. 2. Idenitifies how communications activities can deliver on the tasks of the co-ordinated marketing communications mix (400 words). - Describe the DRIP model - desribe each stage and why is it important. - Identify which communications activities work well for each stage of the DRIP model - Apply the above to John McEwan through examples 3. Analyse main issues associated with developing a marketing communications mix for an international audience (400 words). - Identify the issues associated when using marketing communications aimed at an international audience (e.g media, usage, culture, language). - Consider how you might overcome some of these issues identified above (e.g research, viewing other campaigns to give ideas) - Again, apply to John McEwan. 4. Evaluates the disadvantages and advantages of advertising and direct marketing as communications tools (530 words). - Consider the strengths and weaknesses of advertising as a whole for influencing, targeting and personalisation. - Consider the strengths and weaknesses of direct marketing for influencing, targeting and personalisation - Apply to John McEwan You MUST finish with a concise list of recommendations (bullet point). There also MUST be a concise introduction. I will also give you some background reading on John McEwan to assist you. Please have a good mix of online and off-line references havard style