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Website Brief
Copy Right Blue Vision Advertising
This site is meant to take the shape of a comprehensive portal which will offer an entire range or birthday, anniversary and festive services to retail customers with the primary intention of building a comprehensive corporate client list which will see the real benefit is registering as a member on the portal.
The sites primary function will be to allow the registered users to access the database of their staff and customer files. They will enter the name, contact, date of birth and other relevant details to save a record. The site will also allow them to interface an existing database for us to obtain this information.
The site will initially have two primary links with the similar services available to both with the exception of having separate screens in terms of look and feel of the retail and corporate store.
• Corporate Store
• Retail Store
• Backend reporting and management – not visible on the website and only available to site administrator.
Corporate store
Registered member login
o This option will prompt the user to enter the username and the password and then proceed to a personalised home page where they can add or amend the records of their employees.
New member login
o Customers here will be able to get a sneak preview of what the site is all about and the services available. They can ask for help and one of our customer service representatives to visit and explain about the service and register them as members.
Corporate Registration Categories
Initially 5 categories will be defined on the system for corporate clients employee or customers
• Category 1: Greeting Card Only
• Category 2: Greeting Card & Flowers
• Category 3: Greeting Card, Flower & Gift
• Category 4: Greeting Card, Gift and Dinner arrangements
• Category 5: Greeting Card, Gift and Flight arrangements
Retail Store
The retail store will be a very modern and versatile way to shop and deliver to the door of a loved one any of the following items and more which are listed below, this list will off-course change as the site progresses.
o Flowers
o Gifts
o Cool New Gadgets
o Arrange a party
Festive Cakes
o A range of cakes and flavours on offer
o Range of chocolates
o Win Meal vouchers
Greeting Cards
o A designer range will be listed
o Corporate cards
o Design your own card & win
o Charity card – a wing of Vision Charity
o About Us
o Contact Us
Retail Partners
The site will off-course reserve banner space for retail partners who will provide exciting promotional offers on the web site:
• Win AED 10,000 Cash on your birthday
• Win a Safari Trip for two
• Win a Dinner for two at Burj Al Arab
• Celebrate your birthday in Cyprus with a friend
The above are just examples of what the customers can look forward to.
Special Occasions
The site will also cater to other special occasion for which the customers may wish to utilise the service for:
• EID / Diwali greetings
• Christmas Greetings
• Anniversaries & Dates to remember
• Tailor made occasions
Back End Operations
The minimum requirement from the back end operation will be an expert reporting mechanism in addition to the regular management and supervisory features that will be available.
• Report 15 days prior to the candidate’s birthdates a list of customers who need to be serviced.
• Report new inquiries from customers
• Forward emails to serviced customers employers
• Number of hits per day