Analytics Question/Consulting

We need some help understanding our analytics software. Specifically, we are looking to help us understand the specific element in our analytics code which is responsible for triggering impressions. We are looking for someone who is generally familiar with analytics software and javascript who can provide counsel. ## Deliverables (1) written document containing answers with the requisite level of detail and specificity to posed questions. (2) answers can be verified as true and accurate. ## Platform Windows XP; IE 5.0+