Purpose of the minisite:
Find your alter ego on facebook, or at least the person who comes closest.
Mechanics:
1. Facebook connect: retrieve the personal info of the user on facebook (facebook id, profile picture, name, surname, age, location, sex) and also his or hers fan pages.
2. next some 40 questions on which the user has to answer with "like", "don't like", "no opinion"
3. store all this information in a local database and match to the other users in the database. The person(s) who has the most similarities becomes the users "alterego"
4. connecting those matches: friend request, wall post, personal message
Extra:
geographic interpretation of all the matches (alter egos) of the database