Business -- 2

Individual Professional Report For this piece of coursework you will be working individually to launch a new product for a start-up enterprise.  You will need to produce a supporting business reportwhich should be no more than 3000 words (10% margin for error). You are encouraged to use a clear and concise writing style. Any tables, charts, graphs or pictures will not be included in the word count, so use these to your advantage. You have been given £30,000 to invest in the business, you may utilise additional capital, but extra funding will need to be explained and justified in the financial section of the report. The content of the report must include the following sections as a minimum requirement to pass this assessment. During each lecture we will be going through the tools and models you need to include in each section of the report. The more detail, information, theory and critical analysis demonstrated in each section, the more marks you will receive.  Marking CriteriaSection of Report%DescriptionContent  Executive Summary5Include the aim of the report, the company’s name, vision, and mission [login to view URL] of Business10Include a detailed description of the product and its unique selling points. You may include a diagram if you wish. Competitors / Marketing Strategy10Using appropriate theoretical tools consider your main competitors and outline your marketing strategy for the first few years of [login to view URL] Projections10Produce a statement for the first 24 months of operation using appropriate financial [login to view URL] Management10Consider the operational aspects of the business and use theory to support your decision [login to view URL] Resource Management10Include a detailed description of the staff required along with their responsibilities;where appropriate explain your decision making by linking to relevant theory. Protecting Intellectual Property 10Consider what steps you will need to take to protect any intellectual [login to view URL] Skills  Understanding of the key concepts15Demonstrate that you have understood the key concepts covered in the lectures, and link these to the relevant sections of the report. Utilisation of theoretical tools and models15Demonstrate that you can apply a range of appropriate theoretical tools and models, in order to make sound analyses and predictions for your business idea. Presentation, spelling and grammar5Demonstrate a good level of writing ability.