Build an user interactive nweb app Online Store

,The brief is to create an interactive online store for a start-up brand and as such the website MUST have the following feature USP's Distinct design to include: Mobile user friendly Offer the user an interactive experience. Primarily by taking the users on an journey as they shop. The design layout of the pages must reinforce the Brand's innovative DNA The site must be easy to navigate with clear flow The site must follow the reference patterns illustrated in the references included below content and functions •How big is the company and how many employees? This is a startup with one founder •What is the history? A start-up •What are the company values? Ethical progressive design sensibilities •What are the short term and long term goals of the business? to develop a core product line made with the highest integrity for the clientele •Who are your competitors? Niche brands in the category •How do you differ from your competitors? We differ mostly in that the design aesthetic we pursue is both progressive and truly one of a kind •What is your USP (Unique Selling Point) ? Traditional craftsmanship of durable shoes with duality transcending seasons •Who are your customers and prospects? A mix of art lovers and intellects •What ten words would you use to describe your company? Progressive design, Ecological materiality with universal sensibilities. •What pages do you want and how many? A 10-15 page website •How much content is there and when/by whom will it be written? There's quite a lot of video content on all pages, to be provided by the company at a later date, once all the site testing has been done •Do you want to gain subscribers? (RSS or newsletter) YES, but this is to be channelled to the social media platforms namely instagram •Do you require certain social integration with your networks? (Instagram, Snapchat and twitter, ) •Do you require a site search facility? In the commerce part of the page, yes we will need a filter for products •Do you require a Googlemap? NO •Do you require an online form? NO •Do you need a Domain for your website? YES •Do you require Hosting for Website & Emails? YES Reference of the layout of the site are listed in descending ORDER Features to be considered in the new site, Auto-play video at the start of the home page as well as the e-commerce page Drop down menu [login to view URL] 4 tabs all with different moving content, give the user interaction some anticipation of the more to look forward to. LAYOUT [login to view URL] Content accessibility 1st a pop up auto play video must be populate before dissolving into a mix of products and social media pictures then leading to the a cross between a social wall and a insta-micro blog page. Filled with realistic thoughts and images User Functions on the commerce page must follow this sites layout [login to view URL] Thank you for taking time to consider this project