Looking at sprucing up 2 dull job advertisements to get a higher % of applicants, and higher calibre of applicants applying. Maybe focusing more on what we can do for the applicant should they come on-board will help.
These jobs are for positions within an Australian ICT Managed Service company so some understanding of this field may be useful.
Analysis of competitor's ads within job sites such as 'Seek' may be advantageous.
I have attached the 2 ads for your reference