Hi and Good Day,
What is required here is a complete digital audit & research.
1. Company research including competitors analysis.
2. USP unique value proposition of Company.
3. Persona creation ( customer )
4. User stories & journey mapping etc
5. Digital Strategy including key performance indicators.
5. Digital Strategy improvements and impact on business.
6. Presentation as pdf, MSword, PPT.
So basically what is required is a Digital audit and a Digital Strategy. Quite a considerable amount of work. I have a sample digital audit slide show in my portfolio if you wish to have a browse.
As stated it should require no more than 3-5days word, that includes the finished presentation if required.
There are elements of UX/user experience included e.g. Personas, User stories, Journey mapping etc to inform the basis of the Digital Strategy.
I am new to Freelancer and hold a Bsc. In Digital Technology & Design, Diploma in Ditigal marketing & Strategy.
I am confidence I can deliver an exciting and visually appealing Digital Strategy Plan for you and the Motor Sales Business.
Please consider my proposal and forward any additional info regarding the task.
Kind Regards, henry