To be shortlisted you need to be able to create Arabic material and target audience based on specific location, don’t bid if you cannot do that.
I am looking for a freelancer to manage the digital marketing for my mobile application and website, and to grow my download and active user base.
1- Plan, Execute, and manage SEO work for the website and enhance website presence against the continuously growing database of keywords (Arabic & English)
a. Initial keywords included 50 Arabic & 50 English and this will be increased and revised monthly
b. Provide backlinks with high quality
2- Plan, Execute, and manage ASO work to enhance the presence of the app on the 2 mobile stores (Playstore and App Store) in (Arabic & English)
3- Plan, execute, and manage SMO work to improve the social media channels and enhance the engagement and followers base (Arabic & English): “Mainly Arabic”
a. Analyze current social media status
b. Create target audience personas and continuously enhance it
c. Create social media marketing plan covering (Awareness, Consideration, and Conversion) and including the KPIs to measure the plan success and progress
d. Create social media posting calendar and continuously review and improve the calendar based on the historical data and user behavior
e. Create artwork material guidelines to fit with various personas we are targeting and Review Monthly
f. Prepare the art work required for the social media posting calendar
g. Post the posts according to the social calendar and optimize it based on behavior and responses
h. Create Viral Marketing Plan and prepare material and execute
4- Plan, execute, and manage google adwards campaigns to maximize the downloads (English & Arabc)
a. Prepare the material for the campaign
b. Create the campaigns
c. Monitor and optimize the campaign to maximize the downloads and active rate
5- Provide weekly reports about all marketing activities and improvements
6- Provide monthly report with advices and recommendations to enhance our presence and offerings.
This is monthly marketing management requirements, and you need to be able to fulfill all the above requirements.