Hi,
For Facebook Marketing, We shall do the following :
1. To leverage the Existing Traffic to Your Site i.e. we will make the icons that can be seen and clicked, which are direct links to your Facebook page and any other social media account pages you have.
2. We will create your Fan Page URL
3. We also Promote Facebook Page In-store
4. We will post contents for your target audience with consistency. Your goals are to either educate, to entertain, or to empower them. In this way , branding is created
5. Integrating FB Plugins on your website will give you more advantages on branding awareness and followers increase on FB. For blogs or websites with sidebars, we will use the Facebook like box or Like button.
6. Next is the most important i.e. FB ads, where we create your campaign depending on the results you want to gain
7. We will create FB Page Engagement with Website Conversions. Here, we will create the Ads to promote specific actions for people to take on your website; you might need a conversion tracking pixel to measure your results
8. As you know the people love contest and free stuff. Doing a Facebook contest for your fans will give you higher engagement scores and activity
Let me know your domain, hosting, social media pages so that I can go more deeper.
Regards,
Mit-