Growth Analyst in charge of Facebook ad buying strategy, a/b testing and optimizing Google ads spend and ad buys. Responsible for generating profits to grow and scale the paid media account(s) by driving equal or lower costs per customer acquisition while increasing paid media spend on platforms Facebook, Instagram, Google, Pinterest and youtube.
Knowledge of executing paid media strategies including building audiences through customer data, building campaigns/ad sets/ads, closely monitoring performance, adjusting bids and budgets, and relentlessly testing/iterating to generate results
Plan and develop comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition, paid Facebook Ads, youtube ads
conversion tracking, page level conversion rate (funnel conversion), and re-engagement of people that did not convert.
Skills & Experience:
2+ years of experience and/or excellent skills with Facebook Ads
Bachelor’s degree or equivalent preferred, though not necessary
Excellent communication skills (verbal, written)
Proficiency in Google Analytics
Proficiency in Excel or Google Sheets (vlookup, analysis, modeling)
Demonstrated problem-solving capabilities in a client-facing role
Professional and respectful demeanor in dealing with internal and external business partners