PPC Specialist Temp
$250-750 USD
货到付款
Essential Duties and Responsibilities
• Work collaboratively in team environment with Account Managers and inter-departmentally to ensure deliver of highest quality services and greatest value for our clients
• Manage all aspects of the SEM lifecycle, including keyword research, account creation, billing setup, campaign management, bid management, DKI, Multi-Channel Attribution, ad copy, landing pages, automation and staying up-to-date on best practices for SEM strategy.
• Clearly communicate SEO and PPC best practices to other teams & individuals within the organization and how to apply them to our clients’ sites
• Analyze keyword costs, ad copy, landing pages, and cost per conversion Identify and inform management of client opportunities, potential risks, and other key issues
• Manage PPC campaigns and set up reporting and ROI tracking within internal tracking systems and Google Analytics
• Conduct competitive research on a regular basis
• Communicate with clients via ticketing system, phone, or other electronic medium
• Collaborate with Account Managers in the implementation of campaigns for effective reporting and return on investment (ROI) measurement
• Regular internal reporting on client account metrics, billing, and aggregate performance
• Monitor and report on campaign performance and continually make improvement recommendations to the Professional Services Team
• Properly link AdWords with Webmaster Tools and Google Analytics
• Interface regularly with the Strategic Partner Manager at Google
• Be in in-house expert on all things PPC/AdWords
• We clearly define high standards and expectations and you will be expected to live up to and surpass them every day.
• Assist client with questions regarding DNS, domain transfers, and perform basic email trouble-shooting
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience
• 6mo’s to 1 year experience in an SEO / PPC account management role overseeing multiple client accounts.
• Google AdWords* Certification, mandatory.
• Google Analytics* Certification, preferred.
*Must have in-depth experience managing campaigns with both platforms.
Required Skills and Abilities
• Working knowledge of HTML and CSS
• Advanced Excel proficiency (pivot tables, vlookup, statistical modeling, etc.)
• Demonstrated excellent oral and written communication skills, with the ability to interact effectively at all levels of internal and external clients (business, creative, medical, and technical contacts at all levels).
• Ability to implement appropriate conversion and analytics tags on client websites.
• Solid understanding of SEO practices and implementation.
• Able to work independently and efficiently in order to meet organization goals.
• Able to deliver high quality work to clients, meeting all deadlines.
• Self–motivated, detail oriented team player who can work professionally within a diverse team.
• Able to promptly and professionally respond to email and phone calls.
• Experience with WYSIWYG editors.
• Photoshop, HTML and CSS experience is required.
• Understanding of DNS, domain management, and email setup is preferred.
• Extreme attention to detail.
• Strong analytical, planning and problem-solving skills.
• Track record of professionalism and integrity.
• Must be able to easily get along with others and be professional in your relationships with co-workers and clients.
项目ID: #7653273
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