PPC Specialist Temp

已关闭 已发布的 May 11, 2015 货到付款
已关闭 货到付款

Essential Duties and Responsibilities

• Work collaboratively in team environment with Account Managers and inter-departmentally to ensure deliver of highest quality services and greatest value for our clients

• Manage all aspects of the SEM lifecycle, including keyword research, account creation, billing setup, campaign management, bid management, DKI, Multi-Channel Attribution, ad copy, landing pages, automation and staying up-to-date on best practices for SEM strategy.

• Clearly communicate SEO and PPC best practices to other teams & individuals within the organization and how to apply them to our clients’ sites

• Analyze keyword costs, ad copy, landing pages, and cost per conversion Identify and inform management of client opportunities, potential risks, and other key issues

• Manage PPC campaigns and set up reporting and ROI tracking within internal tracking systems and Google Analytics

• Conduct competitive research on a regular basis

• Communicate with clients via ticketing system, phone, or other electronic medium

• Collaborate with Account Managers in the implementation of campaigns for effective reporting and return on investment (ROI) measurement

• Regular internal reporting on client account metrics, billing, and aggregate performance

• Monitor and report on campaign performance and continually make improvement recommendations to the Professional Services Team

• Properly link AdWords with Webmaster Tools and Google Analytics

• Interface regularly with the Strategic Partner Manager at Google

• Be in in-house expert on all things PPC/AdWords

• We clearly define high standards and expectations and you will be expected to live up to and surpass them every day.

• Assist client with questions regarding DNS, domain transfers, and perform basic email trouble-shooting

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience

• 6mo’s to 1 year experience in an SEO / PPC account management role overseeing multiple client accounts.

• Google AdWords* Certification, mandatory.

• Google Analytics* Certification, preferred.

*Must have in-depth experience managing campaigns with both platforms.

Required Skills and Abilities

• Working knowledge of HTML and CSS

• Advanced Excel proficiency (pivot tables, vlookup, statistical modeling, etc.)

• Demonstrated excellent oral and written communication skills, with the ability to interact effectively at all levels of internal and external clients (business, creative, medical, and technical contacts at all levels).

• Ability to implement appropriate conversion and analytics tags on client websites.

• Solid understanding of SEO practices and implementation.

• Able to work independently and efficiently in order to meet organization goals.

• Able to deliver high quality work to clients, meeting all deadlines.

• Self–motivated, detail oriented team player who can work professionally within a diverse team.

• Able to promptly and professionally respond to email and phone calls.

• Experience with WYSIWYG editors.

• Photoshop, HTML and CSS experience is required.

• Understanding of DNS, domain management, and email setup is preferred.

• Extreme attention to detail.

• Strong analytical, planning and problem-solving skills.

• Track record of professionalism and integrity.

• Must be able to easily get along with others and be professional in your relationships with co-workers and clients.

谷歌Adwords HTML 网络营销 Link Building SEO

项目ID: #7653273

关于项目

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