Hi There, Greetings!
This job suits perfectly with my skills set ! (I am fairly new to this platform, but highly experienced)
Before I delve into talking about my experience and skills set, I would like to regale you with the modus operandi I follow :
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Phase I. Analysis & Clean Setup of the PPC Foundation
1. Gain a complete understanding of our business with regard to PPC
2. Provide a website review & consulting for PPC success.
3. Set up a proper tracking code for Google Analytics & PPC conversion tracking.
4. Set initial expectations and specific campaign goals
5. Develop the initial PPC strategy
6. Design & build proper campaigns using PPC best practices
7. Perform a comprehensive keyword research and selection
8. Use of proper keyword categorization, matching options and AdGroup development.
9. Set proper ad timing and geographical targeting
Phase II. Ongoing Account Management
1. Continued business & website consulting
2. Ongoing PPC strategy development
3. Continual bid & position monitoring to achieve desired results
4. Ongoing keyword performance analysis, additions & deletions
5. Ongoing Ad copy analysis and testing
6. Detailed PPC reporting & analysis
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I have extensive experience in all aspects of PPC including niche ad grouping, keyword discovery, remarketing, product listings, search and display network segmentation, attributes, dynamic ads, automated rules, etc.
Await reply!
Best,
Sandeep