Marketing Communication Assignment
$30-250 SGD
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You are the Marketing Communication Manager for a fictitious local chain of fast food restaurant , Burger Hut and a range of new product will be launched soon.
You Managing Director has tasked you to come up with a marketing communication plan that recommends how the company can use various communication tools to introduce this/these new product/s in the market.
Your Marketing Communication Plan should include the following:
1. Executive Summary
2. Environmental Scanning
3. Marketing Communication Objective
4. Marketing Communication Strategy & Implementation tactics
5. Proposed Evaluation and Control Method
6. Sample Print Advertisement : Layout & Copy
(You May invent the necessary details and assumptions to facilitate your plan)
word limit 2500 words
项目ID: #16312100
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