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Servizi di strategia, comunicazione, marketing operativo

€750-1500 EUR

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已发布大约 4 年前

€750-1500 EUR

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CONTESTO Per conto di un nostro importante cliente (Swiss Institute for Disruptive Innovation www.sidi- [login to view URL]), un istituto no profit con sede a Lugano, che ha come missione quella di individuare con il più largo anticipo le innovazioni che hanno il potenziale per sconvolgere, distruggere oppure creare un nuovo mercato e che, tra le diverse attività, ha ricevuto mandato da parte di un Comune ticinese, di rilanciare il territorio in chiave innovativa ([login to view URL] ), selezioniamo un’agenzia in grado di svolgere in piena autonomia le seguenti attività: ATTIVITÀ RICHIESTE L’agenzia si dovrà occupare “chiavi in mano” della gestione quotidiana dell’attività di marketing per il Sidi. Quello che segue è un elenco sintetico delle attività richieste: - Definizione della strategia generale (con il nostro supporto) e della definizione di un piano di lavoro condiviso con obiettivi, tempi e risorse - Social Marketing: creazione e pubblicazione di post 3 post settimanali coinvolgenti sulle pagine Facebook, Instagram e Linkedin - Concezione, stesura e creazione (su nostre indicazioni) di 2 lead magnet mensili sotto forma di pdf scaricabile, sia per quanto riguarda i contenuti che la grafica, e 2 articoli di blog settimanali - Gestione di tutte le campagne a pagamento (Facebook AD, Adwords) per le quali metteremo a disposizione un budget separato - Le attività dovranno essere gestite tramite le nostre piattaforme (Clickfunnels e Activecampaign) per le quali attiveremo degli accessi dedicati - Inoltre dovrà redigere 3 articoli (comunicati stampa) mensili accattivanti e in ottimo italiano su argomenti di cui vi daremo esclusivamente degli spunti - Invio di un report mensile con l’elenco dettagliato delle attività svolte con i rendimenti delle diverse iniziative in termini di ROI - Il sito web del Sidi e di Manno 2.0 vanno ripensati nei contenuti e nella grafica affinché siano sobri e completi. Le lingue sono l’italiano e l’inglese. - Attività di SEO - Tutte le attività devono pubblicate in perfetto italiano e perfetto inglese REQUISITI DELL'AGENZIA L’agenzia deve possedere almeno 5 anni di esperienza sui temi descritti e, in particolare, deve avere vasta e comprovata esperienza nell’ambito della lead and sales generation. Deve conoscere in profondità gli strumenti di funneling e di marketing automation. MODALITÀ DI PARTECIPAZIONE Inviare l’offerta per l'intera attività erogata sul periodo di 12 mesi, indicando il costo mensile. Inviare elenco chiaro di referenze verficabili
项目 ID: 23396643

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