marketing research final project paper for economics class
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The Assignment
For the project, you will model and analyze a market of your choice using the theoretical methods you have learned in the class. Choose a market within an industry that interests you or one that you think you may like to work in.
The Market Description (1 page)
You should write three or four paragraphs about a market. First provide the basic facts about the market: What is being produced and/or exchanged? Is this a local or global market? Where are the agents (households/individuals, firms, governments)? Who is doing the buying and selling?
Preferences and Production Description (3-5pages)
Describe in detail the characteristics of the consumers in the market. What does demand look like? Is it elastic or inelastic? Are there obvious substitute goods available? Are there important complements? Is there decreasing marginal utility of consumption?
Write down a utility function for a typical consumer.
If your market has producers:
Describe the production process in detail. Are there high fixed costs? Are there high variable costs? What are the production inputs?
If your market involves only buyers and sellers (e.g., the residential housing market), describe as precisely as possible the rules of the market.
Market Analysis (3-5 pages)
Describe the distribution of firms and consumers in the market. Are there only a few on one side or both sides? Is there a mix of very different kinds of firms? Or consumers?
Describe any important constraints or regulations on the market.
Say something interesting about the market. Some ideas: a. How would changes in input prices affect the market equilibrium? b. Is there a policy that if implemented would improve efficiency? c. What implications would an improvement in production technology have?
Grading: See rubric below.
The Assignment
For the project, you will model and analyze a market of your choice using the theoretical methods you have learned in the class. Choose a market within an industry that interests you or one that you think you may like to work in.
The Market Description (1 page)
You should write three or four paragraphs about a market. First provide the basic facts about the market: What is being produced and/or exchanged? Is this a local or global market? Where are the agents (households/individuals, firms, governments)? Who is doing the buying and selling?
Preferences and Production Description (3-5pages)
Describe in detail the characteristics of the consumers in the market. What does demand look like? Is it elastic or inelastic? Are there obvious substitute goods available? Are there important complements? Is there decreasing marginal utility of consumption?
Write down a utility function for a typical consumer.
If your market has producers:
Describe the production process in detail. Are there high fixed costs? Are there high variable costs? What are the production inputs?
If your market involves only buyers and sellers (e.g., the residential housing market), describe as precisely as possible the rules of the market.
Market Analysis (3-5 pages)
Describe the distribution of firms and consumers in the market. Are there only a few on one side or both sides? Is there a mix of very different kinds of firms? Or consumers?
Describe any important constraints or regulations on the market.
Say something interesting about the market. Some ideas: a. How would changes in input prices affect the market equilibrium? b. Is there a policy that if implemented would improve efficiency? c. What implications would an improvement in production technology have?
Grading: See rubric below.
Rubric
Final
Final
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeWhat is being produced and/or exchanged? Is this a local or global market?
10 pts
Full Marks
6 pts
Partial Marks
0 pts
No Marks
10 pts
This criterion is linked to a Learning OutcomeWhere are the agents (households/individuals, firms, governments)? Who is doing the buying and selling?
10 pts
Full Marks
6 pts
Partial Marks
0 pts
No Marks
10 pts
This criterion is linked to a Learning OutcomeDescribe in detail the characteristics of the consumers in the market. What does demand look like? Is it elastic or inelastic? Are there obvious substitute goods available? Are there important complements? Is there decreasing marginal utility of consumption?
15 pts
Full Marks
9 pts
Partial Marks
0 pts
No Marks
15 pts
This criterion is linked to a Learning OutcomeWrite down a utility function for a typical consumer.
7 pts
Full Marks
4.2 pts
Partial Marks
0 pts
No Marks
7 pts
This criterion is linked to a Learning OutcomeIf your market has producers: Describe the production process in detail. Are there high fixed costs? Are there high variable costs? What are the production inputs? If your market involves only buyers and sellers (e.g., the residential housing market), describe as precisely as possible the rules of the market.
15 pts
Full Marks
9 pts
Partial Marks
0 pts
No Marks
15 pts
This criterion is linked to a Learning OutcomeDescribe the distribution of firms and consumers in the market. Are there only a few on one side or both sides? Is there a mix of very different kinds of firms? Or consumers?
10 pts
Full Marks
6 pts
Partial Marks
0 pts
No Marks
10 pts
This criterion is linked to a Learning OutcomeDescribe any important constraints or regulations on the market.
15 pts
Full Marks
9 pts
Partial Marks
0 pts
No Marks
15 pts
This criterion is linked to a Learning OutcomeSay something interesting about the market. Some ideas: a. How would changes in input prices affect the market equilibrium? b. Is there a policy that if implemented would improve efficiency? c. What implications would an improvement in production technology have?
10 pts
Full Marks
6 pts
Partial Marks
0 pts
No Marks
10 pts
This criterion is linked to a Learning OutcomeCover Page/Sources
8 pts
Full Marks
4.8 pts
Partial Marks
0 pts
No Marks
8 pts
Total Points: 100
项目ID： #37000309
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