The tasks will include, but is not limited to:
To create a 'corporate' marketing strategy and implementation plan, working with Programme Managers to identifying future opportunities for brand enhancement
To deliver marketing campaigns for all business areas ensuring relevant coordination across the BCM family in line with Corporate Plan.
Management of the marketing budget including seeking opportunities for increased external support
To work with colleagues to develop marketing collateral, including for recruitment and tendering opportunities and brand(s) awareness.
To take responsibility for external PR & Marketing events and maximising opportunities for communications activity
To monitor member and partner satisfaction through market research and feedback and identify actions and campaigns to enhance wherever possible
To act as the custodian for the Corporate Brand(s).
To represent the BCM as appropriate
To identify press opportunities both internally (programmes) and externally (policy & industry/sectoral)
To keep a diary of press communications activity
To develop corporate messages and disseminate proactively
To be responsible for all social media activity (Twitter, Facebook, LinkedIn, instgram) and managing corporate social media accounts
Seek opportunities to improve the use of social media and develop 'followers'
Ability to use software to able work load to be reduced.
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
Set up and optimize company pages within each platform to increase the visibility of company’s social content
Moderate all user-generated content in line with the moderation policy for each community
Create editorial calendars and syndication schedules
Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions
Key Success Areas
Raised the profile of the BCM at national and local levels including on social media, supporting the organisation's ambition to become the 'Authoritative Voice'
Greater external awareness, understanding and credibility for the professions
Proactive and co-ordinated press communications
Co-ordinated programme campaigns and social media activity
Improved media relations and press coverage (including published articles/blogs
Manage Social Media marketing campaigns and day-to-day activities including:
Curate relevant content to reach the company’s ideal customers.
Create, curate, and manage all published content (images, video and written).
Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
Conduct online advocacy and open stream for cross-promotions.
Develop and expand community and/or blogger outreach efforts.
Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).
Design, create and manage promotions and Social ad campaigns.
Compile report for management showing results (ROI).
Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics.