Creation and Management of PPC Campaign (Google Video)

I'm looking to work with an individual to create, execute and manage a PPC campaign. This will be the first campaign in a series, each one defined monthly. ABOUT THE COMPANY We sell international educational programs to pre-med students across the world, although this campaign will be specifically targeting students living in the US. The 2 week program gives our students the opportunity to gain experience in hospitals which is a pre-requisite for applying to medical school. The additional benefit of our program is gaining this experience internationally. For more information, check out our website: [login to view URL] CAMPAIGN 1 Dates: 2nd November - 30th November GOALS For Campaign 1, we are pushing: - Students aged 16, 17 or 18 to book the Dominican Republic program and travel in January 2021. - Students aged 18+ to book the Tanzania program and travel in December 2020. We would therefore like to generate: 250 enquires (i.e. a student has completed an application form on our website), split evenly between the two goals described above. I would also like to agree on a target number for reach and engagement prior to the campaign launching. REPORTING We are looking for someone who can provide clear reporting on: - how many people saw each advert - how many people interacted with it - how many people came to the website because of an advert - how many enquiries were created We are happy to give access to our Google Analytics accounts to help with this. BUDGET There is some flexibility with our budget and we would welcome input based on the goals we have set. As the success of campaigns grows we’ll be looking to invest more. PLATFORMS Our primary focus is Youtube (we already have 2 x 15-second promotional videos to use) for various reasons to be discussed. We also have an in-house Content Creator who is available to create additional content. Subsequent campaigns may also include Facebook and/or Instagram. TARGET AUDIENCE In general our target audience is: living in the US, aged 15 - 24, attending College/University or High School, on a pre-med track and has an ultimate goal is to attend medical school. More detail can be given on this to help with keyword planning. WHO WE'RE LOOKING FOR We're open to where in the world you are located. We are based in the UK so there will need to be some crossover with UK working hours. Freelancer rather than an agency preferred. If you're interested in this project, please feel free to ask any questions you have. Rachel.