TOURIST CONSUMER BEHAVIOUR AND MARKETING
$30-250 USD
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Essay for Master degree assessment ( 12 pages with 11 Arial font, 1.5 spaced, around 5100 words and Turnitin submission )
Part 1: Compare the contribution to the understanding of tourist consumer behaviour of the following: one academic journal (choose from Annals of Tourism Research, Journal of Vacation Marketing, Current Issues in Tourism, International Journal of Tourism Research, Tourism Management); one quality newspaper (choose from The Times, The Financial Times, The Guardian, The Independent, The Economist or the English language edition of a quality paper from outside the UK) during the period July 2019 – June 2020; one other non-academic source (travel books or books of another genre; poetry or rap or music or visual arts; any media other than newspapers.
Requirement: review all / many of the articles that are published between July 2019 and June 2020. This will give you the overview and patterns of the contribution made.
It is appropriate to state the overall patterns, how many papers/articles reviewed, what the key contributions / sub-topics are etc .... and then perhaps focus on a handful of papers for in-depth detail OR take illustrations of your key points from a wider range of papers/articles (papers = journals; articles = newspaper)
Part 2 :
‘In what ways do your findings on tourist consumer behaviour from your three sources provide insights for strategic and tactical marketing practice for an identified tourist attraction with which you are familiar and for other tourism sectors (for example, destinations, events or transport) as appropriate?’
You will need to identify one attraction with which you are familiar and which you can also examine to some extent online to find out about their marketing activities and the current marketing issues that they face. For example, the attraction’s website or Tripadvisor comments. Your attraction can be in the UK or in the country you are currently living. But it should be an attraction you have visited frequently before.
项目ID： #26503048
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