Hi, We have gone through your complete project detail and interested to re-design your complete adwords campaign with more focus on quality traffic with low cpc and able to get you good business inquiries.
We are a team of google adwords expert with an avg experience of 5 years in the related field. Below is our point if action to audit/optimize and manage your account. We clearly mention things so as to always keep a crystal clear communication with our client. Step1: In this process, our expert audit you complete account and find out the main key issue such as. "Strong Keywords", generating traffic to you is getting you real traffic as your looking for.
This we can find as we are able to generate the "SEARCH TERM" keywords report, in this particular report we come to know what exact end user searched on google and our ads becomes visible and click.
This is the main report from which we can change the complete structure of your account. A strong keyword list, is the base of adwords campaign that the user whom our ads show is the targeted one which we are looking for. From this list only we come to know that which keyword we need to do phrase/broad/exact, and also generate our Negative list.
Step2 On behalf of step 1 analysis, we now implement these changes in our account and get as per adwords standard. New Ads creation For Click to call action ,Adrank,Bid Management, etc all comes under this section.
If you like our proposal please contact us will give more brief.
Thanks