Estonia旗标 Tallinn, Estonia
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A driven business and project professional with a relentless focus on developing a growth mindset and driving change. I have successfully managed teams and projects globally and built a strong foundation in Project Leadership, Sales and Finance. With solid experience in diverse businesses, countries and cultures, I’ve led consumer and luxury goods businesses in developed European countries, managed traditional and pharmacy channels in the Middle East and Asia and delivered complex Joint Venture, IT and Organizational projects.
$50 USD/hr
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Senior Project Integration Manager Workday, Payroll and Benefits

Jun 2016

- Overall: Lead the timely and on-budget development and implementation of Global HR Management System (Workday) for J&J with Payroll and Benefits Integrations across all sectors within the MEA region (8 countries), Turkey and Switzerland. MEA implementation has been successfully concluded on time and under-budget end Dec. 2016

Sales Director - Europe, Middle East and Africa and Senior Join Venture Project Leader

May 2013 - May 2016 (3 years)

- Development and implementation of KSA vision and sales strategies, driving record sales (+22%), profit growth (+36%) and market share across the Modern, Pharmacy and General Trade channels in Consumer Goods and OTC - Manage Sales Org of 113 sales people and 200+ merchandisers through manager level direct reports - Expert in Route to Market, Partner Transformation, Systems infrastructure - Transition to a high-impact business model change, moving from pure Distributor model to a Joint Venture

Senior Customer Business Development Manager

Oct 2010 - Apr 2013 (2 years)

♣ Led development and execution of fact-based target-aggressive business plans, achieving highest EMEA sales growth for 3 consecutive fiscal years (CAGR of ~38% vs overall regional CAGR of ~12%) ♣ Developed effective JBPs with key accounts and distributors ♣ Improved price structures and margins to drive distribution, pricing, shelving, and merchandising ♣ Set regional strategy for product launch ♣ Received Leadership Platinum Award and Global P&G Prestige “In-store Execution Excellence” Award

Finance Manager

Jun 2008 - Sep 2010 (2 years)

Developed strategies and business plans with multifunctional senior lead team; drove financial leadership and budget discipline; performed investment analyses and evaluated overall project economics; developed and steered pricing decisions and consulted on strategic direction to increase country and customer profitability and efficiency.

Monetary Policy PR & Communication Officer

May 2005 - May 2008 (3 years)

Informed diverse groups (e.g. executives, bankers and general public) on European and Dutch monetary policy, supervision on financial sector, current economic affairs events and Dutch banking regulations


Master of Science in International Financial Economics - graduated Cum Laude (with distinction)

2006 - 2008 (2 years)

Bachelor of Science in International Economics (graduated Cum Laude, with distinction)

2002 - 2006 (4 years)

Bachelors - extracurricular activities (Economic Counsellor Embassy Washington DC, Chairman EU)

2002 - 2006 (4 years)


FPX (Flawless Project Execution), MS Project (2012)


Certificates supporting best in class project implementationsAll certificates presented upon request.


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