Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Setting and reviewing budgets and managing cost.
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Work with the development team to ensure SEM best practices are properly implemented
1. Google Adwords
2. Facebook Advertising
3. Display Advertising