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I’m a marketing strategist with a keen interest in developing and implementing sound, sustainable marketing practices in both B2B and B2C. Marketing is one of the most important departments within any business and a field I am highly passionate about. Understanding consumer behaviours, market trends, as well as the competitive advantage of a business and leveraging that information is something I immensely enjoy. And it’s something that all businesses, small or big, need in order to drive growth.