Develop a Corporate Identity for OneHanders.com - a tennis video site
- 状态: Closed
- 奖金: $538
- 参赛作品已收到: 1
- 获胜者: NikBirkemeyer
竞赛简介
2nd UPDATE TO BRIEF: Mar 28, 2014
Do NOT use .com in the text treatment of the site name. Use only OneHanders.
END OF MARCH 28
1st UPDATE TO BRIEF: March 27, 2014 (original brief posted March 26, 2014)
I want to add some additional clarity to the brief.
I have a personal preference for what I will call the "classic" look. This look is characterized by various typographical elements as well as uses of shapes and lines. For examples of inspiration of the classic look, please refer to the following 2 links. One is from Creative Market and the second is from Dribbble. They are search links on those sites using the term "classic."
https://creativemarket.com/search?q=classic&sort=relevance
http://dribbble.com/search?q=classic
I am not against having the logo be enclosed in a shape as some "classic" designs are on those pages.
I want you to be creative and to keep in mind the various intended uses of the logo/identity. And, in particular, keep in mind that in the future, whatever graphic you choose to show of a player, illustrating the backhand, needs to be easily replaced with a comparable graphic of a player illustrating a different tennis shot, for example the serve or the forehand.
END OF MARCH 27 UPDATE
START OF ORIGINAL BRIEF
JOB IS TO DEVELOP A CORPORATE IDENTITY FOR ONEHANDERS.COM
(see below for background on the company/website)
DELIVERABLES REQUIRED INCLUDE:
- logo, using image and text treatment of the OneHanders name and tagline (see below for tagline)
- all original design source files
USES OF IDENTITY ELEMENTS
- Website
- Facebook (and other social media)
- Business cards
- Opening frame of videos
- T-shirts and other gift items
EXPECTED PROCESS
- Develop several alternative approaches
- I will select among the approaches or ask for modifications to the most promising
- Revise as needed and develop the logo
USE OF COLOR
- Limit to at most 2 colors (other than black and white)
CONSTRAINTS
In the future, I may develop additional sites (or sections of the onehanders.com site), that focus on other tennis shots. The approach taken by you on this project should be adaptable for use on these other sites. For example, a site focused on the forehand will require a logo unique to the forehand.
PRODUCT PREMISE OF ONEHANDERS.COM
Tennis players with one-handed backhands, seeking to improve their stroke, will be interested in a catalog of video and written sources, from around the Internet, that is simple to consume and navigate.
WHAT TENNIS PLAYERS WANT
Tennis players want to improve their skills so that they can win more matches.
Tennis players seek assistance to improve their skills.
In addition to practicing, tennis players make use of a variety of sources of assistance to improve their skills: private lessons, group lessons, practice partners, online instruction, watching YouTube videos, watching matches on television, etc.
Most tennis players experience more frustration with their backhand, relative to their forehand. Most tennis players with one-handed backhands play their backhands defensively.
There are numerous sources of high-quality instructional content (video and written) from a variety of teaching pros. OneHanders.com will deliver this existing video (from YouTube) in a single, easily navigated website.
INITIAL IDENTITY IDEA (open to alternatives)
Combine image of the classic one-handed backhand shot by one of the best practitioners (Roger Federer) with text treatment of the name OneHanders (along with tagline...see below)
- see https://www.dropbox.com/sh/9x6z0fmnkt7wtn0/U99OepPWf4#/ for sample images
- images can be silhouette of the player and ball (with no background)
Longer term, I will develop sites for other tennis shots and this approach lends itself for application to the other shots/sites.
Again, I am open to alternative ideas that you may develop, yet they must be able to apply conceptually for other tennis shots.
TAGLINE
"The best tennis videos from around the web"
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雇主反馈
“Nik was a pleasure to work with and was incredibly responsive both to my project brief as well as directions for revisions.”
bobmonsour, United States.