Abhimanyu is the CEO and founding partner of BrandFizz.
Prior to his founding this consultancy he was the Creative Director of McCann Erickson as also Creative Director for all Reckitt & Benckiser brands. He has held key positions at Everest Brand Solutions and TBWA.
Brands he has worked for, include Nescafe, Milkmaid, Maggi , Mortein , Jaipuria Group , Rupa , ZEE TV , Sony, General Motors, Microsoft Dettol, Harpic, Rotomac, Parker, Nike Dabur ,.Dainik Jagran , Prabhat Khabar ,He has significant experience in different markets around the world including East Africa, UAE , Bangladesh, Pakistan Sri Lanka , India , South Asia and the UK
He has been involved in brand launches which include, Lizol , Nike, Dettol shaving cream and Dettol hand wash, Opel Astra , Bacardi, City Plus, Campus Shoes,
He frequently speaks at conferences/workshops/business schools on the applications of branding to various industries and different business models.
He has provided strategic direction for half a dozen FMCG brands in East Africa with spectacular success.
He graduated from Universities of Pune and Delhi where he read Management, Economics, International organizations and Film. He is the university gold medalist of his post-graduate batch in Pune University. He holds a First Class Pre-Doctoral degree from the University of Delhi on International Terrorism. .He has also taught graduate students on United Nations, strategy and research at the University of Delhi
Specialities: Digital Marketing , Brand Strategy, , Social Media Marketing , Brand Films,TV Commercials,Youtube videos (Over 200 produced & directed)