Experienced Digital Marketer with a demonstrated history of working in e-commerce, healthcare, recruitment and education sector.
I have a sound experience (more than 2.5 years) in managing Google Ads campaigns with an average monthly budget of $ 141000 on Search, Display, Shopping & App campaigns. I also have a good experience in setting up and managing Google Merchant Center Feed with 1000's of SKU's. One of my prominent contributions was to assist to decrease Cost/Net Revenue for Shopping campaigns by 55% and achieved a M-o-M (Month on Month) growth of 15% in NMV leading to a positive Contribution Margin while working for an eCommerce store for more than a year.
PPC Practices:
Merchant Feed Optimization
Goal Oriented ROI Based Results
Conversion Tracking + Remarketing
Daily Custom Reports
Multi Channel Attribution
Analytics Linking & Tracking (Goals, Events etc)
Feel free to reach out to me. I'd be happy to respond and chat about your requirements.