CURRICULUM VITAE
Sri Sandhya Kakara Cell: [login to view URL]
E-mail:
Career Objective:
To work in an organization, where I can enrich my knowledge and day-to-day skills, where I can enhance my technical and managerial skills and contribute towards organization success.
Professional Experience: Currently working as ppc programmer at Bloom Web Search Pvt Ltd at Hyderabad Since May 2008 to till date.
2 + years of Experience in SEO, SMO, PPC & Affiliate Marketing
Current Organization: Bloom Web Search Pvt. Ltd.
Designation: Research Analyst
Duration: May 2008 to Till Date
Location: Hyderabad, India.
Project: [login to view URL] (Online Store for Herbal Health Care Products)
Job Responsibilities:
1: Search Engine Optimization – SEO
Ø Website Analysis & Management for search engine friendly website.
Ø Developing strategies to improve website traffic.
Ø Competitive analysis of the site for better targeted traffic generation.
Ø Content study and analysis to make it keyword rich.
Ø Manual Submission of Website to Directories - Link Building.
Ø Promoting Website through Blogs.
Ø On-Page & off-Page optimization for the Website.
Ø Submitting articles & Press Releases.
Ø Optimizing Website by looking at various standards and regulations of Search Engines.
Ø Participating in Forums.
Ø Product Pricing Analysis and Vendor Pricing Analysis to make the price competitive
2: Pay per Click Campaigns:
Ø Product & service related Keywords Selection through various keywords tool.
Ø Various Campaigns & Ad Group creation by grouping similar services or products.
Ø Writing Eye-Catching Ad-copies to get customer attention.
Ø Regular campaign optimization & bid management to get maximum revenue with minimum cost.
Ø Adding Competitor’s keyword by referring various tools.
3: Affiliate Marketing:
Ø Managing various Affiliate Channels like Commission Junction, Shareasale, and Google Affiliate Network.
Ø Creating Coupons, Deals & discount offers to upload in affiliate channels.
Ø Sending regular newsletter to all the affiliates to motivate them.
Ø Communicating with affiliates to solve their issues & requirement.
Ø Participating in various affiliate forums to search for new top performing affiliates.
Ø Manual submission of website offers in various coupons & deals website to get the attention.
4: Website Management:
Ø Product Image & Content Collection & Management.
Ø Creating New Pages through website interface for any new product arrival.
Ø Renaming the product as per the keywords to make it search friendly.
Ø Planning & coordinating with graphic team to design weekly, monthly newsletter for existing customers.
5: Social Media Optimization:
Ø Creating Face book pages for the company.
Ø Sending regular tweets in twitter & following similar tweets.
Ø Website page submission to dig, stumble upon, mashable etc.
Ø Submitting websites to various other bookmarking sites to get quick traffic.
6: Reporting:
Ø Preparing Weekly & Monthly Sales report from different channels using Analytics.
Ø Preparing Daily sales & performance report for Individual channels like PPC, SEO, Affiliate Marketing.
Ø Preparing various reports relating to website traffic, keywords, products etc for the higher management to take quick decision.
Ø Annual & quarterly Sales forecast report preparation for the entire website.
Tools Used:
Task Tools Used
Sales Report HP Admin (Internal Client Tool)
Web Analytical Report Google Analytics, Yahoo Analytics
Reporting Method Microsoft Excel, Word Document
Individual Channel Report Google, Yahoo, MSN PPC Interface, Respective Affiliate Interface
Email Marketing Stream send (Email Marketing Tool)
Project Details:
Client : [login to view URL] (Universal Herbs Inc, U.S.A)
Environment : Search engine PPC Accounts
Project Description:
[login to view URL] is an online reseller of herbal supplements and vitamins. It carries over 18000 products manufactured by over 500 vendors. Bloom Web search handles the back office operations for this fast growing e-commerce site. Back office operations include Lead and manage marketing strategies across 15 campaigns and 500 brands; ensure that strategies include market segmentation definition and analysis, competitive analysis and strategy, as well as channel strategy and key account penetration plans; pricing analysis and implementation.
Role: Developing and executing integrated marketing programs, including market analysis, Sales and lead generation through Google adwords, Yahoo panama, MSN Search engine accounts, google analytics ( web analytics)and participate and share ideas with clients regarding the SEM, SEO, Bulk Email marketing, affiliate Marketing and Website enhancements.
Other various projects currently handling are:
• [login to view URL]
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Previous Organization:
Organization: Quali Solutions
Designation: .Net programmer
Duration: May 2007 May 2008
Location: Hyderabad, India
Client: A+[login to view URL]
Job Responsibilities:
Ø Interacting with Customers worldwide through Online Chat
Ø Resolving Technical issues of Online Education
Ø Resolving Customer queries related to Online Education
Operating Systems:
: Windows XP Professional : Windows 97, 98, ME
Software Applications:
: MS-Office : Dream weaver : HTML
: Adobe Photoshop : Visual Basic /. Net
Technical Qualification:
Ø Working Knowledge on Dream Weaver
Ø Medium Typing Skills.
Strength and Capabilities:
1) Efficient, hard working and quick learner.
2) Commitment, co–operative team work.
3) Take pride in doing a good work & achieving good results.
4) I am Straight forward & positive attitude in nature
Personal Details:
Father’s Name: Basivi Reddy Kakarla
Gender: Female
Nationality: Indian
Marital Status: Unmarried
Proficiency: English, Hindi, and Telugu.
Minimum Time required to join: 10 days
All the above information furnished here with is true to the best of my knowledge
Date:
Place: Hyderabad (Sri Sandhya Kakara)
