I need to create a brand identity for a high end online art business

  • 状态: Closed
  • 奖金: Rp10000000
  • 参赛作品已收到: 1
  • 获胜者: xsanjayiitr

竞赛简介

Who are we?
We're called The Yellow Brick Road Gallery ... Why? Because following the Yellow Brick Road is all about following your dreams and the path to success and happiness.

We're a start up based in the beautiful island of Bali. What struck us was the amount of undiscovered, brilliantly talented artists. Their Challenge? How to share their outstanding work with the masses? This is where we come in! We aim to set up an online art platform and bring their art to the fore.

... This is their Yellow Brick Road. And also ours, because we love being here in Bali! :-)

We also aim to extend the Yellow Brick Road, through profit sharing, to help and support art and creativity in local communities who may otherwise not have the means to explore their undiscovered talents.

What do we need?
We need to create our identity ... and as you all know, a brand is way more than just the logo ... its everything that represents the business. We're aiming to be a high-er end brand delivering a very sleek and clean online experience. We're putting in place a truly end to end experience that doesn't stop at the purchase. We plan on continuing to engage customers during the production of their chosen art piece as well as post sale, through engaging on the wider brand purpose around the Yellow Brick Road Foundation. Content is king! This plays a huge part in not only the customer experience but also in the wider digital marketing strategy. Hence the brand and all we stand for, is critical ... and this must be conveyed through our identity.

Specifics - the boring part!
Of course we need a logo ... we're open to simply font, words, symbols but above all (obviously!), it needs to stand out. And also a little snippet from research we did with a previous company - yellow is the most liked colour by consumers! :-) The logo (and all other assets e.g. fonts, colours etc) have to work across multiple digital formats (web, social media inc. Facebook, Instagram, You Tube) and in print on collaterals e.g business cards and brochures. Signage should also be a consideration - who knows, one day we may expand! We also need clear guidelines on typography and fonts, colour palette - black and white version should also be a consideration albeit we anticipate using full colour. We then also need a full and clear set of brand guidelines to ensure consistency across all we do including a view on how, for example, we might use photography to represent the art. We know you know this but just for clarity! (#eyeroll) - the work needs to all be within regulations i.e... IF there's any use of imagery / photography - then it has to be legally allowed and also no extra ongoing fees for the use of any images etc. Also no costs on the use of certain fonts. We're a start-up, we're broke! :-)

And finally, a little more about who we think our customers is ...
Her name is Lindsay, she's around 40, married with a couple of 'little angels' running around, degree educated, and has an established and successful career in one the worlds big cities (UK, Aus, Singapore, Jakarta, New York), earning around 150K GBP. She's house proud and enjoys entertaining friends and family at home. Her home is her biggest and most important asset. She has a spontaneous purchasing side to her especially when she falls in love with something and just ‘needs it’! She loves eating out and socialising and if only she had time to do all the stuff she knows she should be doing, like the gym - but well, priorities! She has refined tastes! ... loves boutique stores, expects personal customer service and is impressed by places and experiences that are sleek and simple and of course, always looks for quality over cost. This expectation goes right from the clothes she buys, the perfume she wears to the places she eats and drinks. All in all Lindsay likes the finer things in life and well, thats OK, she's worked hard for it.

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  • saifydzynerpro
    saifydzynerpro
    • 6 年 之前

    #extended

    • 6 年 之前
  • kells100
    竞赛主办者
    • 6 年 之前

    Hi ... Just wanted to post to say Thank You for all the entries and your work. Sorry I didn't 'rate them' - didn't realise I was supposed too ha ha! Although, I have been in touch with a few of you whose designs I liked, to further refine. And Thank You to those who did further work. I'm now in the process of deciding on the winner. Thanks once again Guys. And Terima Kasih banyak to all the Indonesian guys who submitted ... :-) K x

    • 6 年 之前
    1. pjrrakesh
      pjrrakesh
      • 6 年 之前

      Let me best design wins but please do check my design & feedback would be appreciated Thanks :)

      • 6 年 之前
  • wenly
    wenly
    • 6 年 之前

    kindly check #239 thanks

    • 6 年 之前
  • denputs08
    denputs08
    • 6 年 之前

    Please check Entry #229. Thankz

    • 6 年 之前
  • jessebauman
    jessebauman
    • 6 年 之前

    #10

    • 6 年 之前
  • mehedimasudpd
    mehedimasudpd
    • 6 年 之前

    logo name please

    • 6 年 之前
    1. paintedredstudio
      paintedredstudio
      • 6 年 之前

      Are you serious?

      • 6 年 之前
  • CreativezStudio
    CreativezStudio
    • 6 年 之前

    Have a look please my designs #186 #178 #88 #87, fit for you. I am from indonesia btw.

    • 6 年 之前
    1. CreativezStudio
      CreativezStudio
      • 6 年 之前

      Happy work for you. Thank you very much

      • 6 年 之前
  • kells100
    竞赛主办者
    • 6 年 之前

    Hi Guys ... many thanks for all the entries so far - great looking through them all. I will provide feedback in as timely a fashion as I can to the ideas that are catching my eye. Thanks once again 0 Kee them coming! One big observation though - and don't shoot me down, sorry! - is it's clear that some aren't reading the brief properly!

    • 6 年 之前
    查看 2消息 处理中。。。
    1. axdesign24
      axdesign24
      • 6 年 之前

      please check sir , #144 #145 #147 #148 thanks ...

      • 6 年 之前
    2. CreativezStudio
      CreativezStudio
      • 6 年 之前

      Have a look please my designs #186 #178 #88 #87, fit for you. I am from indonesia btw. Happy work for you. Thank you very much

      • 6 年 之前
  • nandagasperini
    nandagasperini
    • 6 年 之前

    Pls check #36. Thank you

    • 6 年 之前
  • davejo62
    davejo62
    • 6 年 之前

    dear sir or madam ... please kindly review my entries #210 and #211 ... i hope it can meet your requirements ... thank so much

    • 6 年 之前
  • denputs08
    denputs08
    • 6 年 之前

    Hi sir/madam, how are you? please check Entry #181. Thank you.

    • 6 年 之前
  • sureshch9
    sureshch9
    • 6 年 之前

    Please check #129 and rated it.So i can come up the new design to impress you.Do the same for all contenders.Thank you

    • 6 年 之前
  • magicwaycg
    magicwaycg
    • 6 年 之前

    please check Entry #154 , thanks

    • 6 年 之前
  • jessebauman
    jessebauman
    • 6 年 之前

    #10

    • 6 年 之前
  • Maryadipetualang
    Maryadipetualang
    • 6 年 之前

    Please check #150 from Gianyar,Bali thanks

    • 6 年 之前
  • denputs08
    denputs08
    • 6 年 之前

    Please check Entry #143. Thank you.

    • 6 年 之前
  • mariacastillo67
    mariacastillo67
    • 6 年 之前

    Please check #142. Thanks.

    • 6 年 之前
  • sojib8184
    sojib8184
    • 6 年 之前

    #128

    • 6 年 之前
  • vasked71
    vasked71
    • 6 年 之前

    #115 and #116, thanks

    • 6 年 之前
  • Digidol89
    Digidol89
    • 6 年 之前

    #98, #99 and #101 updated designs. Thanks for viewing ;)

    • 6 年 之前
  • jessebauman
    jessebauman
    • 6 年 之前

    #10

    • 6 年 之前
  • dawntodask
    dawntodask
    • 6 年 之前

    plz check your entry#89 #90 #91 #92 #93 #94 #95 #96 #97

    • 6 年 之前
  • mariacastillo67
    mariacastillo67
    • 6 年 之前

    Please check #64. Thanks.

    • 6 年 之前
  • COMPANY001
    COMPANY001
    • 6 年 之前

    Please check #58,, #59

    • 6 年 之前
  • magicwaycg
    magicwaycg
    • 6 年 之前

    please check Entry #55 , thanks

    • 6 年 之前
  • NikeStudio
    NikeStudio
    • 6 年 之前

    Please check #51 #52 #53 #54

    • 6 年 之前
  • kells100
    竞赛主办者
    • 6 年 之前

    Hi Guys. Thanks for the feedback ... I've just 'sealed' and 'guaranteed' it ... :-) Kells

    • 6 年 之前
    1. t0nyr
      t0nyr
      • 6 年 之前

      Thank you Kells for answering!

      • 6 年 之前
  • jessebauman
    jessebauman
    • 6 年 之前

    Hello please take a look at #10 and let me know what you think thanks!

    • 6 年 之前
  • t0nyr
    t0nyr
    • 6 年 之前

    Hey there. Just few questions. Are you modern art gallery or classic art? Do you need a logo or typography? Modern logo or classic? Musculine or femin? Do you have something specific in mind? And if yes, please provide some feedback samples. Thanks.

    • 6 年 之前
    1. kells100
      竞赛主办者
      • 6 年 之前

      Hi ... Most of the info you ask for is in the brief. Great question re: Modern or Classic though ... Modern. :-) Thanks Antonis. K

      • 6 年 之前
  • ccarmonalpez
    ccarmonalpez
    • 6 年 之前

    #sealed

    • 6 年 之前
  • karimjaved
    karimjaved
    • 6 年 之前

    #guaranteed #sealed please

    • 6 年 之前
  • beingCreative99
    beingCreative99
    • 6 年 之前

    #guaranteed plz

    • 6 年 之前
  • juliawhite24
    juliawhite24
    • 6 年 之前

    #guaranteed #sealed

    • 6 年 之前
  • t0nyr
    t0nyr
    • 6 年 之前

    And ofcourse make it #guaranteed please. And #sealed thanks again

    • 6 年 之前

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