Academic Writing

Analyse how the brand has adapted a marketing campaign across different cultural markets? How successful have they been? NIKE campaign (one campaign in different cultures (two - three cultures); Marketing strategy (marketing communications, globalisation, glocalisation, cultural intermediaries, national signifiers) Case study in Report format (1500 words) Executive Summary. This is a brief overview of the case that sets the scene and notes any important assumptions made. (You will not have all the information you would like, so you may need to make some assumptions). In addition, you should give a synopsis of your case report, noting very briefly the major problems identified and the recommended solutions. Approximately 250-300 words max. Identify and analyse key problems/issues. Given your word constraints focus on 2-3 major issues. Give reasons for why you have identified them. You must integrate theory and properly reference all non-original work. Discussion Findings and recommendations: In this section you will need to report your major findings and give recommendations for how things may be done differently in the future. You will need to give reasons for this. Conclusion 8. Bibliography (not included in word count) - Academic / Scholar