Answering quwstions about marketing

please answer these questions but dont make long answers just adress the reqirments of the questions .​​​​​​​ 1. Compare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, and delivering value). What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach? 2. How do the activities of marketing for value fulfill the marketing concept for the market- oriented organization? 3. The chapter addresses several reasons why marketing is an important area of study. Should marketing be required for all college students, no matter their major? If so, why? If not, why not? 4. What is the personal value equation? 5. What is the marketing mix? 6. What types of companies engage in marketing? 7. What are the key parts of a marketing plan? ​​​​​​​ 8. What factors are used as a basis for analyzing businesses and the brands using the BCG and the GE approaches? 9. What is the marketing plan and how is it used? 10. Which forecasting method would be most accurate for forecasting sales of hair care products in the next year? How would your answer change if you were forecasting for the next month? For home appliances? 11. What should a marketing audit accomplish? 12. What is SWOT and how SWOT analysis conducted? 13. You are interviewing for an internship. Create a value proposition for yourself that you may use as your 30-second “elevator speech” to get the company interested in hiring you or talking to you more. 14. Explain derived demand and Joint Demand 15. Why do industrial firms experience higher fluctuations in demand for their products when consumers demand changes? 16. Describe the following industrial products • Major Equipment • Minor or Accessory Equipment • Component Parts • Services • Supplies • Raw Material • Processed Material 17. How do B2B exchange sites differ from B2B auction sites? 18. Explain the functions of various departments in the Buying Center. Use an example of the purchase of a product like a corporate jet plane. a. Initiator b. Influencer c. Gatekeeper d. Decider e. Purchaser f. User