Content Writing

Dude Undies is a fast-growing fashion and lifestyle brand based in Chicago, IL. We’re best known for our use of sexy men's underwear and swimwear. At Dude Undies, we set high standards for our products and ourselves. We seek talented people with diverse backgrounds and experiences who would be assets to our brand. We understand that your enjoyment and growth contributes to ours, so we want to work with people who share our passion and vision. Position Overview: Requiring a combination of a marketing and publishing mindset, this role helps to lead the development of content initiatives to drive new and current business. With both technical writing and deep fashion industry experience, the ideal candidate will be able to spread the Dude Undies brand message through storytelling and content development across all communication channels, including blogs, social media, video and other online and traditional marketing media. The ideal candidate will build on strong relationships with influencers and work cross-functionally to create both offline and online opportunities to engage these audiences with our brand, company, and people. Key Duties and Responsibilities: -Act as owner and head writer of the Dude Undies blog -Map out an editorial content strategy that supports and extends marketing initiatives, both short and long-term -Supervise and create editorial plans for guest bloggers and contributors. -Ensure content consistency, style, voice as well as adherence to marketing objectives, target messaging and target customer segments -Oversee and execute social media strategies, guidelines, best practices, promotional campaigns and day-to-day activities while optimizing and monetizing the brand’s presence on Facebook, Instagram, Twitter, Pinterest and other relevant social media platforms -Monitor comments and respond appropriately across all digital platforms. -Identify and manage internal resources to assist with responses as needed -Develop measurement tools, establish KPI’s and benchmarks for measuring impact of social media efforts in order to determine campaign effectiveness. Report results and feedback to management. -Serve as an industry expert, being able to articulate current trends in the fashion and accessories space.