Content Strategist, Copywriter, Writer
Freelance editorial assignments undertaken, from early 1997 until present, include copywriting (ATL, BTL, B2B and B2C), writing, proofreading, editing and sub editing for a plethora of publications, blue chip clients and organisations, together with prominent communications projects comprising online publications, daily national newspapers, consumer magazines, production houses and all avenues of traditional and modern-day advertising, including new media, press, radio and television.
Strategic communications publication, spans both above-the-line and below-the-line global advertising, for the likes of McCann-Erickson, Young & Rubicam, independant creative agencies and an array of innovative digital, design, branding and high-end communications initiatives across Africa, the Americas, the Middle East and Europe.
From strategy and planning to diagnosis and delivery, analysis, action and appraisal has cast a frame of content creation across all sectors and subjects, painting structural platforms with the unstopable flow of top bottomline profit, unleashing dynamic value transposition of advanced information reconnaisance and architecture.
Strong editorial skills in both print and internet journalism, combined with an extensive background in all aspects of project management, high-profile liaison, enhanced information technology and media, ensure hard-to-copy accuracy not only harnesses facts, but breathes magical life into them, enticing readers/audiences beyond print, web, broadcast and target-specific avenues alike.