To Whom It May Concern:
I am an MBA and work in Strategic Marketing and Market Research. I have 25+ years experience in this industry, working with major corporations and consulting for diverse verticals. My specialties are Competitive Intelligence, Category Situation Assessments, crafting solid Business Plans. Typically, contracts are long term and cover several strategic assignments. Reviewing your project needs I feel I am a perfect match with the objectives of your assignment. Investigating secondary research is standard contribution to my specialties. I have the research and business acumen background to investigate your category and deliver solid insights gleaned from: internet searches, articles, trade publications, competitor websites, published trends (Census Data as well as primary research), published research reports. I collect and assemble all this information into a spreadsheet and synthesize into a Power Point presentation, highlighting my understanding of the category, and also including an overview section of insights and recommendations.
I have covered the airline industry (I interned for Boeing during Grad School) and tourism (cruise lines and airlines during my career), so I do understand the uniqueness of this industry.
Yours is a perfect assignment since it utilizes my strengths, and I guarantee delivering the results you seek! Please access my profile to review resume/bio. I can start immediately!
Jan Neubauer, Senior Consultant