This project is for a website that sells indoor grow systems in the LEGAL medical marijuana industry. These systems are really good and have many great features. However, there are 4-5 features that are our primary selling points. We want these points to stand out and be quickly noticed by our visitors. That's what we're tying to accomplish.
Our initial idea is to have you develop three illustrated characters that would appear throughout our website. These would be "The Customer", "The Company Rep" and "The Growing Consultant". Any time we had something important say on a page, we could use an illustration from the most relevant of the three characters to say it. Our thought is that people ignore regular text all the time (even if it's large, bold, colored, flashing, animated, etc.). However, most people will always read what's said in a "speech bubble" coming from an interesting cartoon character.
So we need two things from you:
1. Illustrations of these three main characters: "The Customer", "Our Company Rep", and "Our Grow Consultant". These illustrations can be people but they could also be animals, inanimate objects that came to life, etc. These need to be in a format that's easy for you to replicate for future projects. They also need to be easy for you to draw in a variety of situations.
Even though these illustrations are cartoons, we do not want a child like presentation. Our target is 100% adults. The use of cartoon mascots is to make our selling points stand out, not just to look cute.
2. Your suggestions on how to accomplish our main goal of highlighting our main selling points on the website. Your suggestions can be based on our idea but they can also be completely different. If we hire you it's not just to do what we tell you to do. As part of our team we will always want your input even if you completely disagree with us. We are hiring a professional artist, not a robot :-)