Content Marketing - open to bidding

You are required to submit two pieces of work for this assessment; 1) A power point presentation on your business and their content marketing objectives and 2) A poster profiling at least two buyer personas for your business. The PowerPoint presentation should be created for the Head of Marketing (your tutor) and include:  An outline of your chosen company - who they are, what they sell and a clear definition of their objectives.  The landscape your business plays in – who their competitors are, what market challenges they face.  The role content marketing plays for your business within the marketing mix.  Profiles for 2 Buyer Personas your company will target with details including–demographics, values & motivations, challenges or pain points, barriers to purchase, interests and activities, media consumption.  An outline of the key platforms you will create content for and why they are important in your content strategy. The business must be new and not an existing business and it will have products and services. It must be NZ based and its objectives should be to leverage an existing/future market opportunity or solve an existing/future customer problem. You should agree upon one business within your group which you will each work on. The poster should represent: A visual profile of one of your two buyer personas that will be presented to the other students in class in Week 3 of the course. This poster should bring to life the buyer persona in a manner which is engaging and informative. Consider how you would excite and engage other students in the class as you might other employees in your business.